PublishThis in the Press

Read news about our industry-leading content discovery, curation, and publishing platform as well as articles written by the PublishThis team.

7 Winning Content Marketing Resolutions for 2014

7 Winning Content Marketing Resolutions for 2014

ClickZ | January 7, 2014

The most influential voices in the industry appear to agree: 2013 was a big year for content marketing. With more companies shifting away from online advertising banner ads and looking for more effective and authentic ways to connect with customers, smart marketers turned to a number of content marketing strategies and tactics highlighted by industry thought leaders such as Joe Pulizzi, Michael Brenner, Robert Rose, and Ann Handley. They and others emphasize how brands can better engage and delight customers with content.

Will Content Marketing’s Future Look More Like LinkedIn Pulse?

Will Content Marketing’s Future Look More Like LinkedIn Pulse?

ClickZ | December 10, 2013

The most influential voices in the industry appear to agree: 2013 was a big year for content marketing. With more companies shifting away from online advertising banner ads and looking for more effective and authentic ways to connect with customers, smart marketers turned to a number of content marketing strategies and tactics highlighted by industry thought leaders such as Joe Pulizzi, Michael Brenner, Robert Rose, and Ann Handley. They and others emphasize how brands can better engage and delight customers with content.

PublishThis to the EContent 100: The Top 100 Companies in the Digital Content Industry

PublishThis to the EContent 100: The Top 100 Companies in the Digital Content Industry

EContent Magazine | December 2, 2013

Recently, I was trying to explain what I do for a living to a new friend and he asked, "So is digital content just, like, everything on the internet?" I thought about it for a split second before saying, "Yeah, pretty much." That is to say, the digital content industry is sprawling--growing bigger and bigger every day.

Optimize Content Marketing for Conversions and Brand Credibility

Optimize Content Marketing for Conversions and Brand Credibility

ClickZ | September 23, 2013

When LinkedIn acquired Pulse earlier this year, it was obvious they believed they could improve the way they deliver content to their users. LinkedIn Today already provided a custom content experience based on what the social network could cull from each user’s connections, groups, follows, and likes. But Pulse’s deeper social interactions are taking LinkedIn’s efforts to tailor content to a user’s specific needs to a whole new level. LinkedIn knows that if it delivers business professionals the information they need, more frequent use will push each user further towards their premium services.

How to Create a Real-Time Brand Newsroom

How to Create a Real-Time Brand Newsroom

ClickZ | August 20, 2013

Brand newsrooms are all the rage. Numerous brands like Coca-Cola, Verizon, Intel, and American Express are investing in large digital operations that look more and more like media companies. As brands make the shift from selling their products and services via paid advertising to engaging and entertaining their customers through content marketing, the question for most brands is not “Should we?” but “How should we?”

The Audience Is The Article: A Changing Balance Of Power In Publishing

The Audience Is The Article: A Changing Balance Of Power In Publishing

MarketingLand | August 20, 2013

Marketers are now in the business of making media. By definition, they create a media product and publish or broadcast it out to attract and engage an audience. The medium they choose to publish in defines their message. But, there’s a shift of power happening with that one-to-many broadcast model — one in which the content consumers have gone from passive readers to active participants.

Content Mixology 101: A Practical Guide to Real-Time Publishing

Content Mixology 101: A Practical Guide to Real-Time Publishing

ClickZ | July 23, 2013

Publishing at the scale needed for today’s real-time readership can be daunting, particularly if you rely solely on content written by your team. Although original content has many benefits, it is expensive and time-consuming. Some publishers hesitate to use external content; they feel that including other sources will weaken their audience hold. But you can turn this perceived weakness into a strength with content mixology. Like the mixologist who adds a variety of ingredients to create an amazing cocktail, top content strategists know that the right mix of content balances speed, depth, format, and coverage that today’s consumers demand.

Publish With Passion: Let Your Content Find An Audience

Publish With Passion: Let Your Content Find An Audience

MarketingLand | July 23, 2013

There’s a great expression sometimes used in business: “A camel is a horse designed by committee.”
I don’t have anything against camels, of course, but I do agree with the underlying sentiment: well-intentioned content and advertising campaigns can go awry when the companies executing them have lost sight of their original purpose.

Content and the Always-On Mobile Millennials

Content and the Always-On Mobile Millennials

ClickZ | June 25, 2013

Any study you consult will show that while U.S. Internet usage is nearly ubiquitous, the mobile segment dominates all digital activity today. This is true of most age groups – but even more so for some, including Boomers, Gen Xers, and extraordinarily so, the Millennials. If Millennials are your target audience, you must have a mobile content development strategy specifically to engage and satisfy this audience with its unique preferences. A high-quality presentation of your content via mobile is vital. This presentation is some blend of visual stimuli, interactivity, localization, and call for input – as well as, of course, constant consideration of the interplay of social and mobile.

Why most content marketing is backwards

Why most content marketing is backwards

iMedia Connection | June 6, 2013

A website as a single-platform business is an expired business model. To thrive today, businesses must expand to cross-platform content marketing management in the same way that they manage their media or communications operations.