ClickZ | July 23, 2013
Publishing at the scale needed for today’s real-time readership can be daunting, particularly if you rely solely on content written by your team. Although original content has many benefits, it is expensive and time-consuming. Some publishers hesitate to use external content; they feel that including other sources will weaken their audience hold. But you can turn this perceived weakness into a strength with content mixology. Like the mixologist who adds a variety of ingredients to create an amazing cocktail, top content strategists know that the right mix of content balances speed, depth, format, and coverage that today’s consumers demand.