PublishThis in the Press

Read news about our industry-leading content discovery, curation, and publishing platform as well as articles written by the PublishThis team.

PublishThis was cited in the June 2015 Forrester Research Wave Report on Content Marketing Platforms

PublishThis was cited in the June 2015 Forrester Research Wave Report on Content Marketing Platforms

Forrester Research | June 30, 2015

PublishThis was included in a study on Content Marketing Platforms conducted by Forrester Research. For more details, click the title to see Researcher Ryan Skinner's blog post about it and a link to the full report.

Even though PublishThis is much more than just a Content Marketing Platform, we're honored to be among only a handful of content platforms included in the research.

PublishThis Named an EContent Magazine Trendsetting Product for 2015

PublishThis Named an EContent Magazine Trendsetting Product for 2015

EContent Magazine | May 11, 2015

I rely on dozens of tools every day to get my job done. We all do, but tools are especially important in the digital media industry. Whether you need a CMS to control your digital experience or an analytics tool to tell you how you’re doing, you require the right tools at every step of your journey. More and more, tools are helping us do everything from predict which content will perform best to predict when your readers are most likely to buy an umbrella.

PublishThis Adds Leading Content Strategist Robert Rose to its Advisory Board

PublishThis Adds Leading Content Strategist Robert Rose to its Advisory Board

Yahoo Finance | November 17, 2014

PublishThis, the industry's most advanced content monitoring, discovery, and publishing platform for business professionals, today announced an expansion of its Advisory Board to include Robert Rose, one of the preeminent voices in Content Strategy and Marketing. Rose brings a wealth of experience in helping both brands and enterprise publishers meet the challenge of modern, multichannel content production. Rose's influence in content marketing and strategy is enormous, having advised brands such as Oracle, AT&T, LinkedIn, and many other Fortune 100 companies. Rose also serves as Chief Strategy Officer for the Content Marketing Institute.

Casting a Wider Net: Getting Your Branded Content to the Masses

Casting a Wider Net: Getting Your Branded Content to the Masses

EContent Magazine | September 1, 2014

Some customers consume exclusively on mobile, some find most of the content they read through social channels, some search, and others get enough from reading the flood of email coming into their inbox, says Matt Kumin, founder and CEO of PublishThis in Los Angeles.

PublishThis Named an EContent 2014 Trendsetting Product

PublishThis Named an EContent 2014 Trendsetting Product

EContent Magazine via PublishThis | May 13, 2014

If you work in the digital content industry, you probably rely on dozens of tools to get your job done. As the list of available tools of the trade grows, it becomes more important to differentiate between the products that get the job done and the products that are identifying the trends impacting the industry and making sure that—to paraphrase hockey player Wayne Gretzky—they skate not to where the puck is, but to where it is going.

5 Things Hollywood Can Teach You About Better Content Marketing

5 Things Hollywood Can Teach You About Better Content Marketing

ClickZ | March 4, 2014

It’s the end of the movie year here in Los Angeles and the studios are calculating their successes and losses from the content they created last year. While not everything is always a big hit, one thing is clear: Hollywood has their content creation process down to a science, even if they make it feel like an art. They may be storytellers, but there are a lot of smart techniques they’ve developed to maximize the success of their product that work well for content marketing. These five Hollywood marketing tips can help your efforts be blockbuster-worthy.

The Important Lesson in Netflix’s Hyper-Categorization

The Important Lesson in Netflix’s Hyper-Categorization

Mashable | February 5, 2014

Too many content marketers simply aren’t planning a detailed, thoughtful way to organize their content before they dive in and start producing content. Without having properly segmented their audience or figured out how their existing content should be organized for reuse, they are hiring internal writers, licensing content that may be well-sourced but not specific to their needs, and bringing in freelance content creators without a plan in place to ensure their audience will even find what they publish.

Content Marketing, Netflix, and the Scent of Content

Content Marketing, Netflix, and the Scent of Content

ClickZ | February 4, 2014

Amplifying the “scent” of your content through a unique taxonomy helps end users find your content through any route that is relevant to their current goals, enabling more impulse consumption through rapid and cross-linked discovery.