The Industry’s Leading Content Platform for Marketing & Publishing is Highlighted on the New PublishThis.com

PublishThis, the leading real-time content marketing and publishing platform, is pleased to announce the newly-updated PublishThis.com. Our new site provides you more insight into the most advanced Real-Time Content Platform in the industry and a variety of additional features:

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  • New Client Success Stories from great companies like SAP, The Sporting News, MultiView, Ziff-Davis, Custom Content Council, and more, plus testimonials from a cross-section of additional content marketing and publishing clients who love our platform.
  • Details about top Content Strategies and links to our CEO’s articles on the latest trends in content. Ready to develop the efficiency of your content production? This is a great place to get some ideas about how you can do more with your existing team.
  • Resources and white papers about the system and analysis of the benefits of using it to increase the frequency, relevancy, and quality of your output
  • Our new Content Mixology Blog

Yes, we are also introducing Content Mixology, our new PublishThis Blog. On this collaborative blog, you will find our team talking about Content Marketing, Content Strategies, Success Stories from our clients, and also some fun posts about the PT team and how we work, play, and build the industry’s leading content platform.

And, of course, we use PublishThis to combine our original content, curated items crowdsourced to our team through our bookmarklet, and aggregated news on the subjects we cover so you’ll find the freshest, most relevant news right here on Content Mixology.

We welcome your feedback and questions about the new site. And we’re always happy to schedule a complimentary demo of our platform so you can learn how PublishThis can super-charge your marketing and publishing channels.

The Latest Content Strategy News

How to Fast Track Your Social Media Marketing Strategy

How to Fast Track Your Social Media Marketing Strategy

 via The Content Council

So, you have decided it is time to launch a social media marketing campaign. Unfortunately, if you are trying to just wing it, your followers and fans will pick up on that. Additionally, knowing your audience's interests will help you to understand how to develop a successful content strategy.

 

How to Fast Track Your Social Media Marketing Strategy

How to Fast Track Your Social Media Marketing Strategy

 via Social Media Today

So, you have decided it is time to launch a social media marketing campaign. Unfortunately, if you are trying to just wing it, your followers and fans will pick up on that. This can vary from one brand to another, and may even depend on the type of business in which you are involved. Additionally, knowing your audience's interests will help you to understand how to develop a successful content strategy.

 

6 Tactical Marketing Enablers for Independent Buyers

6 Tactical Marketing Enablers for Independent Buyers

 via Business 2 Community

Your buyers are more confident, critical, and informed than ever before. Whether you've encountered these buyers directly, or only heard horror stories from across the aisle in the sales trenches, you're probably well aware of the challenges in cultivating successful customers out of empowered buyers.

 

A Sneak Preview of #MozCon 2015

A Sneak Preview of #MozCon 2015

 via Moz

We're still finalizing a couple more speakers and topics, and of course, community speakers submissions are fast approaching. He previously was director for a global consulting team and has provided digital strategy for brands in a variety of industries including marketing, technology, healthcare, and more.

 

Katja Gagen: Steer Away from Cash-Hungry Tools

Katja Gagen: Steer Away from Cash-Hungry Tools

 via The Wall Street Journal

Katja Gagen, VP of marketing at General Catalyst: Startups should always seek to leverage innovation rather than employing a cash-hungry tool. Companies in the enterprise space can focus on thought leadership to spread the word. That doesn't mean your startup marketing budget is zero -- expect to spend something. But spend it wisely and where it will do the most good.

 

3 Paths To Involve Employees In Content Marketing

3 Paths To Involve Employees In Content Marketing

 via Marketing Land

When we invest in content marketing we’re making two equally important and interrelated promises. Second, we’re guaranteeing our target audiences that we’ll provide more timely, relevant and ultimately useful information on their particular jobs or lifestyles than other publishers can provide. To live up to the second promise, we need to tap into our employees’ expertise.

 

Sealing the Deal: Unifying the Opportunity-to-Revenue Process on the Salesforce Platform

Sealing the Deal: Unifying the Opportunity-to-Revenue Process on the Salesforce Platform

 via www.ulitzer.com

Sealing the Deal: Unifying the Opportunity-to-Revenue Process on the Salesforce Platform Configure-price-quote (CPQ) is an essential step in successfully selling any complex deal. Steven Jones is Vice President of Product Development for SpringCM, and has more than 20 years of experience ...

 

8 Great Marketing Blogs You Probably Don't Follow (But Should)

8 Great Marketing Blogs You Probably Don't Follow (But Should)

 via HubSpot Blog

In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). While these blogs ...

 

5 steps to audit your digital marketing strategy for 2015

5 steps to audit your digital marketing strategy for 2015

 via The Next Web

Brian Honigman is a marketing consultant, speaker and freelance writer. Legendary historian and documentarian James Burke famously said, "you can only know where you're going if you know where you've been." He was referring to history, but this quote just as easily applies to marketing. Many marketers that are eager to improve blindly embark on a marketing plan without understanding their current state of affairs.

 

What a 9 year-old taught me about marketing with digital video

What a 9 year-old taught me about marketing with digital video

 via iMedia Connection

Nearly three years ago, I wrote The Ultimate Guide to Video Marketing on YouTube. With roots in search engine optimization (SEO), I've long extolled the virtues of YouTube, as the world's second largest search engine. Unfortunately, the full potential of the video social platform didn't fully come into focus until my son shed light through his interest in skateboarding and bracelet-looming.

 

 

 

 

 

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