The Industry’s Leading Content Platform for Marketing & Publishing is Highlighted on the New PublishThis.com

PublishThis, the leading real-time content marketing and publishing platform, is pleased to announce the newly-updated PublishThis.com. Our new site provides you more insight into the most advanced Real-Time Content Platform in the industry and a variety of additional features:

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  • New Client Success Stories from great companies like SAP, The Sporting News, MultiView, Ziff-Davis, Custom Content Council, and more, plus testimonials from a cross-section of additional content marketing and publishing clients who love our platform.
  • Details about top Content Strategies and links to our CEO’s articles on the latest trends in content. Ready to develop the efficiency of your content production? This is a great place to get some ideas about how you can do more with your existing team.
  • Resources and white papers about the system and analysis of the benefits of using it to increase the frequency, relevancy, and quality of your output
  • Our new Content Mixology Blog

Yes, we are also introducing Content Mixology, our new PublishThis Blog. On this collaborative blog, you will find our team talking about Content Marketing, Content Strategies, Success Stories from our clients, and also some fun posts about the PT team and how we work, play, and build the industry’s leading content platform.

And, of course, we use PublishThis to combine our original content, curated items crowdsourced to our team through our bookmarklet, and aggregated news on the subjects we cover so you’ll find the freshest, most relevant news right here on Content Mixology.

We welcome your feedback and questions about the new site. And we’re always happy to schedule a complimentary demo of our platform so you can learn how PublishThis can super-charge your marketing and publishing channels.

The Latest Content Strategy News

6 Tips: Using SlideShare In Your Content Marketing Strategy

6 Tips: Using SlideShare In Your Content Marketing Strategy

 via Business 2 Community

With 3 billion presentation views per month, SlideShare has become the number 1 website with the .net domain (source: Entreprenuer.com). It's also among the top 120 most visited websites in the world. Content marketers who haven't considered adding SlideShare to their toolbox might be surprised to know that of all social media platforms, SlideShare has [ ].

 

B2B Marketing: A recap of content and customer-centric marketing in 2014

B2B Marketing: A recap of content and customer-centric marketing in 2014

 via Marketing Sherpa

by David Kirkpatrick , Manager of Editorial ContentAnother year of case studies covering B2B marketing and the complex sale has almost passed, and for today’s article, we are going to look back at some of the most compelling trends and topics we covered during 2014.Today’s prospect is more informed than ever.

 

5 Content Marketing Hacks That Will Help You Start 2015 With a Bang

5 Content Marketing Hacks That Will Help You Start 2015 With a Bang

 via Business 2 Community

Wouldn't life be great if we could press an "easy" button and bypass all the things we don't like. We wouldn't need to idle in traffic, clean the house or sit through another boring PowerPoint presentation. We also would never wonder what to blog about next. We could just press the button and - boom [ ].

 

The Tripod of Ecommerce Content Strategy

The Tripod of Ecommerce Content Strategy

 via Business 2 Community

"Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting." - Bill Gates Gates couldn't have been more right when he declared "Content is king" almost two decades ago. Content has always been at the center stage of any online marketing effort. Even [ ].

 

Content Marketing: A Brief History

Content Marketing: A Brief History

 via Custom Content Council

2014 has been yet another year of major change and growth in the content marketing industry. Having been in the content marketing business since 1978, I was lucky enough to have sailed the calm seas of formulaic magazine publishing through the 80’s and 90’s.  And frankly, I’ve enjoyed the white water rafting that is digital content creation the past 10 years.

 

3 Ways to Leverage Content Curation in Your Content Marketing Strategy

3 Ways to Leverage Content Curation in Your Content Marketing Strategy

 via The-digital-bridge

Thought leadership is often a cornerstone of sales enablement content, explaining why so many companies stress their digital platforms, social media presence, and other publications as such a high priority. Curating it Creation Content creation is the largest component of any solid content marketing strategy.

 

Marketing Automation: 2,500% email list growth for B2B cloud enterprise solution

Marketing Automation: 2,500% email list growth for B2B cloud enterprise solution

 via Marketing Sherpa

HighQ faced a challenge many marketers can identify with: small team with huge responsibilities. The enterprise collaboration software market can take up to 18 months to complete and requires relationship marketing as opposed to transactional marketing, according to Khan.The team looked to automate its business and email practices so the team could focus on other projects and tasks.

 

Content marketing in 2015 (Research, Not Predictions)

Content marketing in 2015 (Research, Not Predictions)

 via Rebeccalieb

Never done ‘em, never will. The scene thus set, let’s look ahead to the new year and what it will bring insofar as content marketing is concerned. As organizations mature and become more strategic in their content marketing initiatives, it becomes imperative to seamlessly link execution to analytics, or optimization, or targeting, for example.

 

Hub and Spoke Content: The Flux Capacitor of Inbound Marketing

Hub and Spoke Content: The Flux Capacitor of Inbound Marketing

 via Digitalthirdcoast

We all remember the Flux Capacitor from Back to the Future, am I right. That iconic contraption that made time travel possible in the DeLorean. Without the Flux Capacitor, the DeLorean was just a fancy sports car. I recently learned a new approach for content marketing strategy that (in my mind) is like the Flux Capacitor in Back [ ].

 

The Secret Ingredient for Succeeding at Content Marketing

The Secret Ingredient for Succeeding at Content Marketing

 via Entrepreneur

In recent months, the focus on content has become bigger and bolder than ever. In the past, companies have been told that they need a content marketing strategy in order to remain competitive. Companies have now taken that message to heart and 85 percent of companies now have a content marketing strategy, according to the Content Marketing Institute.

 

 

 

 

 

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