The Industry’s Leading Content Platform for Marketing & Publishing is Highlighted on the New PublishThis.com

PublishThis, the leading real-time content marketing and publishing platform, is pleased to announce the newly-updated PublishThis.com. Our new site provides you more insight into the most advanced Real-Time Content Platform in the industry and a variety of additional features:

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  • New Client Success Stories from great companies like SAP, The Sporting News, MultiView, Ziff-Davis, Custom Content Council, and more, plus testimonials from a cross-section of additional content marketing and publishing clients who love our platform.
  • Details about top Content Strategies and links to our CEO’s articles on the latest trends in content. Ready to develop the efficiency of your content production? This is a great place to get some ideas about how you can do more with your existing team.
  • Resources and white papers about the system and analysis of the benefits of using it to increase the frequency, relevancy, and quality of your output
  • Our new Content Mixology Blog

Yes, we are also introducing Content Mixology, our new PublishThis Blog. On this collaborative blog, you will find our team talking about Content Marketing, Content Strategies, Success Stories from our clients, and also some fun posts about the PT team and how we work, play, and build the industry’s leading content platform.

And, of course, we use PublishThis to combine our original content, curated items crowdsourced to our team through our bookmarklet, and aggregated news on the subjects we cover so you’ll find the freshest, most relevant news right here on Content Mixology.

We welcome your feedback and questions about the new site. And we’re always happy to schedule a complimentary demo of our platform so you can learn how PublishThis can super-charge your marketing and publishing channels.

The Latest Content Strategy News

7 Ways to Score with Content Marketing

7 Ways to Score with Content Marketing

 via Huffington Post

Like the NFC Championship team the Seattle Seahawks, content marketing can be underestimated in the business world. With over 40 percent of top brands utilizing blogs today, according to Forbes.com, larger organizations have the winning advantage. If you are a small business owner, don't throw in the towel just yet.

 

These YouTube beauty gurus are more than ready for their closeups

These YouTube beauty gurus are more than ready for their closeups

 via The Globe and Mail

Everyone has a talent,” Michelle Phan says as she sits at a desk in her bedroom, staring straight into the camera at her seven-million-plus subscribers. Since uploading her first tutorial beauty video seven years ago, the 27-year-old self-taught YouTube guru has become a standout within the ...

 

Now That You Have the Money for Digital Marketing, How Do You Find the Staff?

Now That You Have the Money for Digital Marketing, How Do You Find the Staff?

 via Contentboost

Digital marketing spend is expected to keep pace-and even exceed-traditional marketing spend in the coming years. Supporting research from Mondo states that investment in digital marketing will increase as 80 percent of companies plan to boost their digital marketing budgets (for the majority, by between 5 percent and 15 percent) during the next 12 to 18 months.

 

6 Content Marketing Strategies for Small, Medium & Large Businesses

6 Content Marketing Strategies for Small, Medium & Large Businesses

 via Business 2 Community

“We do the best we can with what we have” – Edward Rowland Sill There will always be a finite limit on your resources. Getting the most bang for your buck is a need that (perhaps ironically) both shoppers and marketers will always share. For marketers, we are tasked with identifying the best possible content marketing strategies to drive engagement, purchase consideration and conversion.

 

Retail Leads in Customer-Focused 'Modern' Marketing

Retail Leads in Customer-Focused 'Modern' Marketing

 via Cmswire

Retail is leading the way when it comes to more customer-focused modern marketing practices, according to a Forrester Consulting study commissioned by Oracle. Andrea Ward, vice president of marketing, Oracle Marketing Cloud, said the retail industry has a long tradition of being ...

 

Connect With Your Audience Through Content Marketing

Connect With Your Audience Through Content Marketing

 via Direct Marketing News

Dell's managing editor, Stephanie Losee, explains how to build audience trust with content. During the 2015 Marketing&Tech Innovation Summit in New York, Losee said content is the key to unlock more meaningful relationships with consumers, “Produce content with your customers in mind. You can go deeper.” She said that too often marketers focus on company goals and not customer wants as they craft content strategies.

 

FleishmanHillard Expands Content Marketing Capability in EMEA

FleishmanHillard Expands Content Marketing Capability in EMEA

 via PR Newswire

29, 2015 /PRNewswire/ -- Specialist, a content marketing agency designed to help brands and businesses engage customers and employees, today has merged its operations into FleishmanHillard's FH ContentWorks as one of the lead content studios in EMEA. "We are perfectly placed to help them with ...

 

Master real estate inbound marketing in 3 steps

Master real estate inbound marketing in 3 steps

 via Inman

How to adopt an 'inbound' philosophy in order to grow your real estate business. The underlying philosophy of inbound marketing dictates that being hyper-focused on building relationships with your future clients is what wins. As you formulate your content strategy, consider your customer personas and the following questions: Publishing a blog is a very practical way to host and centralize your content in its various formats.

 

7 Ways to Scale Your Content Marketing

7 Ways to Scale Your Content Marketing

 via Tcapushnpull

So you’ve decided that content marketing is a serious to do list item for 2015, but it’s a bit daunting to get started. Well you’re in luck. Here’s everything you need to know on how content marketing is maturing and the ways that marketers can embrace it. The fact is, the question is no longer ...

 

Fates Roundup, Jan. 27, 2014

Fates Roundup, Jan. 27, 2014

 via Broadcasting and Cable

Below is a compilation of the latest moves in the industry. 27 the hiring of Paul Pastor as executive VP of network strategy, revenue and operations. Pastor, a former executive at Disney, will be responsible for business strategy as well as working with ad sales, finance, distribution and digital departments.

 

 

 

 

 

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