The Industry’s Leading Content Platform for Marketing & Publishing is Highlighted on the New PublishThis.com

PublishThis, the leading real-time content marketing and publishing platform, is pleased to announce the newly-updated PublishThis.com. Our new site provides you more insight into the most advanced Real-Time Content Platform in the industry and a variety of additional features:

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  • New Client Success Stories from great companies like SAP, The Sporting News, MultiView, Ziff-Davis, Custom Content Council, and more, plus testimonials from a cross-section of additional content marketing and publishing clients who love our platform.
  • Details about top Content Strategies and links to our CEO’s articles on the latest trends in content. Ready to develop the efficiency of your content production? This is a great place to get some ideas about how you can do more with your existing team.
  • Resources and white papers about the system and analysis of the benefits of using it to increase the frequency, relevancy, and quality of your output
  • Our new Content Mixology Blog

Yes, we are also introducing Content Mixology, our new PublishThis Blog. On this collaborative blog, you will find our team talking about Content Marketing, Content Strategies, Success Stories from our clients, and also some fun posts about the PT team and how we work, play, and build the industry’s leading content platform.

And, of course, we use PublishThis to combine our original content, curated items crowdsourced to our team through our bookmarklet, and aggregated news on the subjects we cover so you’ll find the freshest, most relevant news right here on Content Mixology.

We welcome your feedback and questions about the new site. And we’re always happy to schedule a complimentary demo of our platform so you can learn how PublishThis can super-charge your marketing and publishing channels.

The Latest Content Strategy News

5 Winning Characteristics Of Modern Marketing Teams

5 Winning Characteristics Of Modern Marketing Teams

 via Business 2 Community

Marketing organizations today are struggling to adapt to and thrive in a world where the customer is king and competition for share of mind- and share of wallet- is fiercer than ever. Research has shown that customers are completing as much as 60% of their purchase decisions before connecting with vendors (source: Corporate Executive Board),.

 

Content Marketing Interview with Jascha Kaykas-Wolff CMO of BitTorrent

Content Marketing Interview with Jascha Kaykas-Wolff CMO of BitTorrent

 via TopRank Online

The power of storytelling in content marketing is unmistakable. That's a key question being asked and answered at the upcoming Content Marketing World conference Sept 8-11th in Cleveland. To offer insights into the advancing world of Content Marketing, CMI and TopRank Online Marketing have collaborated for the 3rd year in a row [...].

 

Why Content Marketing Is Like A Dinner Party

Why Content Marketing Is Like A Dinner Party

 via Business 2 Community

If you’ve ever hosted a dinner party, you know that it’s comprised of great recipes along with a little bit of art, timing and technique. This is not unlike your content marketing plan – combining the right elements to serve the right solution at the right time (à la Google’s “zero moment of truth”).

 

Crafty Content Marketing Strategy Ideas for Non-Profits

Crafty Content Marketing Strategy Ideas for Non-Profits

 via Custom Content Council

According to Content Marketing Institute, "54% of nonprofit professionals do not have a documented content strategy," noting limitations in time and budget as the top content marketing challenges. And, according to the Nonprofit Marketing Guide, "nonprofit communicators say in-person ...

 

Content Marketing 101

Content Marketing 101

 via Galley Cat

We live in a world with more information out there than ever before, and content is the new currency to building connections and engaging with your existing and potential audience. Starting on September 8, MediabistroEDU is launching its new online boot camp, Content Marketing 101. Through an ...

 

7 Skills To Look For When Hiring A Content Marketing Strategist

7 Skills To Look For When Hiring A Content Marketing Strategist

 via B2bmarketinginsider

Content marketing is hot. And with the shift away from paid promotion, through attempts at earned social media and into "owned" media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply. Once people move beyond the need for ...

 

5 Painful Truths About Content Marketing

5 Painful Truths About Content Marketing

 via Business 2 Community

On maybe a half dozen occasions this year, I've had the opportunity to sit in a conference room full of people whose enthusiasm for content marketing is at an all-time high. Having just been exposed to their company's first content marketing plan, the Kool-Aid flows, and everyone drinks it copiously.

 

The 3 Content Marketing Projects You Need To Stop Ignoring

The 3 Content Marketing Projects You Need To Stop Ignoring

 via Business 2 Community

Suddenly, the project you were ignoring is having negative effects on your overall marketing efforts. In my experience, there are three content marketing projects marketers like yourself try ardently to complete but, for one reason or another, get pushed back: Buyer personas are examples of the real buyers who influence or make decisions about the products or services you market.

 

The 6 Marketing Metrics Your Boss Actually Cares About

The 6 Marketing Metrics Your Boss Actually Cares About

 via Business 2 Community

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates and the list goes on and on. When the time comes to present the.

 

How Content Marketing Software Will Solve Your Content Shock Woes

How Content Marketing Software Will Solve Your Content Shock Woes

 via Business 2 Community

How content marketing software will solve your content shock woes Earlier this year, Mark Schaefer introduced the idea of "content shock". Content shock introduces basic economics to the world of content marketing by suggesting that there are a finite number of people in the world, and consequently they can consume only so much content.

 

 

 

 

 

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