The Industry’s Leading Content Platform for Marketing & Publishing is Highlighted on the New PublishThis.com

PublishThis, the leading real-time content marketing and publishing platform, is pleased to announce the newly-updated PublishThis.com. Our new site provides you more insight into the most advanced Real-Time Content Platform in the industry and a variety of additional features:

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  • New Client Success Stories from great companies like SAP, The Sporting News, MultiView, Ziff-Davis, Custom Content Council, and more, plus testimonials from a cross-section of additional content marketing and publishing clients who love our platform.
  • Details about top Content Strategies and links to our CEO’s articles on the latest trends in content. Ready to develop the efficiency of your content production? This is a great place to get some ideas about how you can do more with your existing team.
  • Resources and white papers about the system and analysis of the benefits of using it to increase the frequency, relevancy, and quality of your output
  • Our new Content Mixology Blog

Yes, we are also introducing Content Mixology, our new PublishThis Blog. On this collaborative blog, you will find our team talking about Content Marketing, Content Strategies, Success Stories from our clients, and also some fun posts about the PT team and how we work, play, and build the industry’s leading content platform.

And, of course, we use PublishThis to combine our original content, curated items crowdsourced to our team through our bookmarklet, and aggregated news on the subjects we cover so you’ll find the freshest, most relevant news right here on Content Mixology.

We welcome your feedback and questions about the new site. And we’re always happy to schedule a complimentary demo of our platform so you can learn how PublishThis can super-charge your marketing and publishing channels.

The Latest Content Strategy News

20 essential Content Marketing Terms

20 essential Content Marketing Terms

 via webuilddesign.com

There are terms in the content Marketing that we need to understand and know inside out. If you still don't know what is Lead Nurturing or the performance of a Landing Page, this is your post. You may not consider yourself a Content Marketing pro until you do not master perfection those. The post 20 essential Content Marketing Terms appeared first on WBD - A Web Design Blog.

 

5 Fascinating Insights From The 2015 Content Marketing Report

5 Fascinating Insights From The 2015 Content Marketing Report

 via Business 2 Community

Only 21% of B2B Marketers are successful at tracking the return on investment (ROI) on their content marketing. Yet, 70% are planning on creating more on content than the previous year. Those are just two of the fascinating findings from the "2015 Content Marketing Report - Benchmarks, Budgets and Trends".

 

10 Mind Blowing Video Marketing Statistics For Your Small Business

10 Mind Blowing Video Marketing Statistics For Your Small Business

 via Digitalsherpa

If you want to mix up your content strategy, why not consider incorporating video content. In the past, the idea of creating a marketing video was often an expensive endeavor. However, with resources such as Instagram Video and Vine, brief, high quality videos can now easily be shot from your smartphone for free.

 

Brands as Publishers: Success Follows Successful Content Marketing

Brands as Publishers: Success Follows Successful Content Marketing

 via Yahoo! Finance

Consumers simply trust the opinions of other users over brand-sponsored content that is clearly biased. Here's where content marketing comes in -- a life raft thrown to brands struggling to stay afloat in the choppy waters of marketing. Here, we’ll discuss two brands that have taken the content marketing bull by its horns and tamed it into contributing directly to brand salience as well as each company’s bottom line.

 

Brand Alignment And Content Strategy: Synergies That Sell

Brand Alignment And Content Strategy: Synergies That Sell

 via Marketing Land

Content marketing has become a big, amorphous topic that different stakeholders in an organization like to attack from a variety of angles. One perspective that underlies the whole discussion is this: Where does the intersection of brand building and selling happen in content marketing. The reasons why your company might engage in inbound marketing vary widely.

 

How One Inc. 5000 Tech Company is Killing it With Demand Generation

How One Inc. 5000 Tech Company is Killing it With Demand Generation

 via Business 2 Community

As you browse through the Inc. 5000 software category, you wonder: What are marketing leaders at these companies doing that I'm not. In this interview series, I try to take some of the mystery out of that question by picking the brains of some of the smartest people working in marketing today. Next up is [ ].

 

Content Marketing Best Practices

Content Marketing Best Practices

 via Business 2 Community

When deciding to implement content marketing in your business, it's important to outline a list of best practices so that, moving forward, your content remains a way to move towards a stated goal. It's especially important if you plan to hand off your content marketing, either to someone else in your company, or a freelance [ ].

 

Why customer personas may be an outdated marketing technique

Why customer personas may be an outdated marketing technique

 via Strategy Specialist Mark Schaefer

Most content marketing plans start with developing customer personas. That's not enough to cut through the clutter of an information dense world. Related Stories Why the economics of blogging are diminishing Three marketing truths for an information dense world A blueprint for succeeding in a ...

 

5 Takes on the Challenges and Opportunities of Digital Video

5 Takes on the Challenges and Opportunities of Digital Video

 via Ad Week

In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital native firms and brand marketers.

 

The top 14 skills in the red hot market for marketing jobs

The top 14 skills in the red hot market for marketing jobs

 via Venture Beat

Has the market for marketers heated up. For a more complete answer, read on … We all know that the marketing industry is changing quickly — so quickly that most organizations are having a hard time keeping up. So it’s no surprise that companies everywhere are looking to hire marketers, especially those with modern skills.

 

 

 

 

 

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