The Industry’s Leading Content Platform for Marketing & Publishing is Highlighted on the New PublishThis.com

PublishThis, the leading real-time content marketing and publishing platform, is pleased to announce the newly-updated PublishThis.com. Our new site provides you more insight into the most advanced Real-Time Content Platform in the industry and a variety of additional features:

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  • New Client Success Stories from great companies like SAP, The Sporting News, MultiView, Ziff-Davis, Custom Content Council, and more, plus testimonials from a cross-section of additional content marketing and publishing clients who love our platform.
  • Details about top Content Strategies and links to our CEO’s articles on the latest trends in content. Ready to develop the efficiency of your content production? This is a great place to get some ideas about how you can do more with your existing team.
  • Resources and white papers about the system and analysis of the benefits of using it to increase the frequency, relevancy, and quality of your output
  • Our new Content Mixology Blog

Yes, we are also introducing Content Mixology, our new PublishThis Blog. On this collaborative blog, you will find our team talking about Content Marketing, Content Strategies, Success Stories from our clients, and also some fun posts about the PT team and how we work, play, and build the industry’s leading content platform.

And, of course, we use PublishThis to combine our original content, curated items crowdsourced to our team through our bookmarklet, and aggregated news on the subjects we cover so you’ll find the freshest, most relevant news right here on Content Mixology.

We welcome your feedback and questions about the new site. And we’re always happy to schedule a complimentary demo of our platform so you can learn how PublishThis can super-charge your marketing and publishing channels.

The Latest Content Strategy News

Brand Marketing Evolution: The Future of Content Creation

Brand Marketing Evolution: The Future of Content Creation

 via Business 2 Community

In my previous article, I explored the immediate answer to our brand marketing woes: interactive content. But if history is any indicator, we can be confident that today's innovations will quickly evolve into something we've only just begun to imagine. In this last article on brand marketing evolution, we're going to pull back the veil between [ ].

 

Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count

Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count

 via Marketing Land

What’s a video view worth these days. Just last month, the Media Rating Council and IAB both defined a video ad as viewable as long as 50 percent of an ad’s pixels are visible for a minimum of two-seconds. But, do any of these metrics matter if a video fails to achieve true engagement with the viewer.

 

Content Marketing - Cost Center or Revenue Driver?

Content Marketing - Cost Center or Revenue Driver?

 via Websitemagazine

:: By Andrew Davies, idio :: What's the number one question that all revenue-focused marketers should be asking: Is content marketing worth it. For those operating in a purely content marketing function it is very easy to fall back on using engagement metrics (social shares, linkbacks, etc.) ...

 

Is Your Content Marketing Strategy Effective?

Is Your Content Marketing Strategy Effective?

 via Tech Cocktail

When you start deep diving on the topics of content marketing, thought leadership, and the shareable marketplace, one topic you tend to run into is the idea that all of these new ways of marketing your business and building your brand may not lead directly to more sales. The first thing you must do is determine what you’re going to measure.

 

How Campaign-Based Content Will Kill Your Marketing Strategy

How Campaign-Based Content Will Kill Your Marketing Strategy

 via Business 2 Community

If you're tuned in to the marketing scene - even just peripherally - you know that content marketing is what everyone's talking about. There are endless articles, eBooks, templates, marketing agencies, you name it - all designed to help you figure out how to craft the perfect content strategy. But let's take a step back [ ].

 

The team you should expect from your content marketing agency

The team you should expect from your content marketing agency

 via Brafton

When the term content marketing was coined (around the same time Brafton was founded in 2008), every strategy was based around a skilled writer. Whether you’re choosing a content marketing agency or are setting up a marketing team in-house, you need to have your brand’s best interests covered from Point A to Point B.

 

Consumer Reports Announces New Senior Content Team

Consumer Reports Announces New Senior Content Team

 via PR Newswire

YONKERS, N.Y., May 27, 2015 /PRNewswire-USNewswire/ -- Consumer Reports today announced four new appointments to help drive the organization's digital transformation and advance its nonprofit mission to make the marketplace fairer for consumers. Diane Salvatore, a magazine innovator with more than 20 years of publishing experience, has been promoted to Editor-in-Chief of Consumer Reports magazine.

 

Six Practical Tips for an Integrated Content Strategy

Six Practical Tips for an Integrated Content Strategy

 via Marketingprofs

The only expression more irritating than "we need it yesterday" is "ready, fire—aim!" In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you've taken aim at your target, you'll most likely shoot yourself in the foot. Companies can further avoid "ready-fire" accidents by combining their PR, marketing, and digital strategy.

 

Content Marketing is Hard - 7 Lessons Learned

Content Marketing is Hard - 7 Lessons Learned

 via Business 2 Community

Content marketing is currently a 'buzz' phrase at digital marketing conferences. It is also showing up in recent marketing surveys as a primary marketing tactic and something that marketers intend to start or to spend even more money on this year. Along with this excitement comes some frustration. The frustration stems from trying to sustain [ ].

 

4 Essential Characteristics of a Great Marketing Dashboard

4 Essential Characteristics of a Great Marketing Dashboard

 via Semrush

One of the primary responsibilities in any job today includes tracking, applying and understanding of business numbers on a daily basis. From content marketers to product design specialists to financial analysts, no function is spared the need for translating their work and its impact on the business in pure numerical format.

 

 

 

 

 

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