The Industry’s Leading Content Platform for Marketing & Publishing is Highlighted on the New PublishThis.com
PublishThis, the leading real-time content marketing and publishing platform, is pleased to announce the newly-updated PublishThis.com. Our new site provides you more insight into the most advanced Real-Time Content Platform in the industry and a variety of additional features:
- New Client Success Stories from great companies like SAP, The Sporting News, MultiView, Ziff-Davis, Custom Content Council, and more, plus testimonials from a cross-section of additional content marketing and publishing clients who love our platform.
- Details about top Content Strategies and links to our CEO’s articles on the latest trends in content. Ready to develop the efficiency of your content production? This is a great place to get some ideas about how you can do more with your existing team.
- Resources and white papers about the system and analysis of the benefits of using it to increase the frequency, relevancy, and quality of your output
- Our new Content Mixology Blog
Yes, we are also introducing Content Mixology, our new PublishThis Blog. On this collaborative blog, you will find our team talking about Content Marketing, Content Strategies, Success Stories from our clients, and also some fun posts about the PT team and how we work, play, and build the industry’s leading content platform.
And, of course, we use PublishThis to combine our original content, curated items crowdsourced to our team through our bookmarklet, and aggregated news on the subjects we cover so you’ll find the freshest, most relevant news right here on Content Mixology.
We welcome your feedback and questions about the new site. And we’re always happy to schedule a complimentary demo of our platform so you can learn how PublishThis can super-charge your marketing and publishing channels.
via Business 2 Community
The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing. More often than not, when asked this question, marketers fall back on soft metrics like "page views" and "shares" or anecdotes about how their content is working by way of feedback from the sales.
via Heinz Marketing
If you type "content marketing" into Amazon.com's search bar, you'll get more than 21,000 results. Many of the books listed (especially those at the top of the list) are required reading for content marketers. But the one book that arguably Continued The post Is this the most important content marketing book ever written.
via Social Media Today
Nine out of 10 companies are using content marketing. But only 4% of them are doing it really well, saysa new survey by Forrester. Why are 90% of companies claiming to be content marketers, but only 1 in 25 turn content into revenue-generating assets. (Know them, avoid them, and do your job ...
As Facebook has exploded in popularity over the past 10 years, it has been dogged by issues regarding the privacy of user information. To make matters worse, Facebook also has a knack for sabotaging their own cause, as was the case when a researcher at Facebook released a study on emotional contagion - the transfer.
A content marketing strategist’s workday isn’t your typical scenario. As our Lead Strategist Jeff Bakerput it, “Being a strategist is like being on football time. Here’s what they had to say: white paperWhen you wake up in the middle of the night, worrying if your client gated that new white paper we just created for them.
Good content attracts visitors, but great content hooks people for life. To deliver the right content to the right person, marketers must embrace the data that is at their fingertips—their own and what’s available externally. Data can drive several aspects of your content marketing strategy to help ensure that your content marketing efforts are as effective as possible.
via Seeking Alpha
By Leigh Drogen: Yahoo's (NASDAQ:YHOO) 24% stake in Chinese e-commerce goliath Alibaba (NYSE:BABA) has kept the company afloat through troublesome years. Many were critical of Yahoo management's decision to sell $7.1 billion worth of its Alibaba stock back in 2012. Now that Alibaba has IPO'ed in New York, Yahoo is being forced to sell 27% of its BABA shares.
Content marketing plays a mission critical role in the growth story of a business. With survey after survey reporting companies will spend more on content marketing than ever before, content marketers need to pull out all the stops to ensure this tactic delivers solid ROI. The popular perception is that their skill sets and proficiency make the difference but, more than that, it is their attitude and approach.
via Marketing Sherpa
Red Bull is running circles around every other name in the content marketing game. Currently, the energy drink company has its wings dipped in a whole gamut of media channels — we’re talking digital, mobile, TV, print and music. In 2007, the company even launched Red Bull Media House — its very own media company that develops all of the company’s content pieces and manages its social media channels. Some of the media house’s highlights.
via Business 2 Community
First, the truth: B2B is, by definition, humorless. That is unless you can capture Tim Washer-esque creativity to power your content initiatives. As the first guest speaker at NewsCred's Content Marketing Summit 2014, Tim Washer started the day off with a presentation that was equal parts stand-up and content marketing brilliance.