The Industry’s Leading Content Platform for Marketing & Publishing is Highlighted on the New PublishThis.com
PublishThis, the leading real-time content marketing and publishing platform, is pleased to announce the newly-updated PublishThis.com. Our new site provides you more insight into the most advanced Real-Time Content Platform in the industry and a variety of additional features:
- New Client Success Stories from great companies like SAP, The Sporting News, MultiView, Ziff-Davis, Custom Content Council, and more, plus testimonials from a cross-section of additional content marketing and publishing clients who love our platform.
- Details about top Content Strategies and links to our CEO’s articles on the latest trends in content. Ready to develop the efficiency of your content production? This is a great place to get some ideas about how you can do more with your existing team.
- Resources and white papers about the system and analysis of the benefits of using it to increase the frequency, relevancy, and quality of your output
- Our new Content Mixology Blog
Yes, we are also introducing Content Mixology, our new PublishThis Blog. On this collaborative blog, you will find our team talking about Content Marketing, Content Strategies, Success Stories from our clients, and also some fun posts about the PT team and how we work, play, and build the industry’s leading content platform.
And, of course, we use PublishThis to combine our original content, curated items crowdsourced to our team through our bookmarklet, and aggregated news on the subjects we cover so you’ll find the freshest, most relevant news right here on Content Mixology.
We welcome your feedback and questions about the new site. And we’re always happy to schedule a complimentary demo of our platform so you can learn how PublishThis can super-charge your marketing and publishing channels.
via The Content Council
So, you have decided it is time to launch a social media marketing campaign. Unfortunately, if you are trying to just wing it, your followers and fans will pick up on that. Additionally, knowing your audience's interests will help you to understand how to develop a successful content strategy.
via Social Media Today
So, you have decided it is time to launch a social media marketing campaign. Unfortunately, if you are trying to just wing it, your followers and fans will pick up on that. This can vary from one brand to another, and may even depend on the type of business in which you are involved. Additionally, knowing your audience's interests will help you to understand how to develop a successful content strategy.
via Business 2 Community
Your buyers are more confident, critical, and informed than ever before. Whether you've encountered these buyers directly, or only heard horror stories from across the aisle in the sales trenches, you're probably well aware of the challenges in cultivating successful customers out of empowered buyers.
We're still finalizing a couple more speakers and topics, and of course, community speakers submissions are fast approaching. He previously was director for a global consulting team and has provided digital strategy for brands in a variety of industries including marketing, technology, healthcare, and more.
via The Wall Street Journal
Katja Gagen, VP of marketing at General Catalyst: Startups should always seek to leverage innovation rather than employing a cash-hungry tool. Companies in the enterprise space can focus on thought leadership to spread the word. That doesn't mean your startup marketing budget is zero -- expect to spend something. But spend it wisely and where it will do the most good.
via Marketing Land
When we invest in content marketing we’re making two equally important and interrelated promises. Second, we’re guaranteeing our target audiences that we’ll provide more timely, relevant and ultimately useful information on their particular jobs or lifestyles than other publishers can provide. To live up to the second promise, we need to tap into our employees’ expertise.
Sealing the Deal: Unifying the Opportunity-to-Revenue Process on the Salesforce Platform Configure-price-quote (CPQ) is an essential step in successfully selling any complex deal. Steven Jones is Vice President of Product Development for SpringCM, and has more than 20 years of experience ...
via HubSpot Blog
In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). While these blogs ...
via The Next Web
Brian Honigman is a marketing consultant, speaker and freelance writer. Legendary historian and documentarian James Burke famously said, "you can only know where you're going if you know where you've been." He was referring to history, but this quote just as easily applies to marketing. Many marketers that are eager to improve blindly embark on a marketing plan without understanding their current state of affairs.
via iMedia Connection
Nearly three years ago, I wrote The Ultimate Guide to Video Marketing on YouTube. With roots in search engine optimization (SEO), I've long extolled the virtues of YouTube, as the world's second largest search engine. Unfortunately, the full potential of the video social platform didn't fully come into focus until my son shed light through his interest in skateboarding and bracelet-looming.