The Important Lesson in Netflix’s Hyper-Categorization

7 weeks ago

Our Take

PublishThis’ own CEO wrote about properly organizing content to make it findable and useful for recirculation.

for ClickZ Much has been made in content marketing circles of The Atlantic’s recent investigation into how Netflix took on Hollywood and wildly re-categorized all the films available in their library into genres and sub-genres tuned to the specific interests of their viewers. Retailers get the point of this idea better than most.

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