When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
One of the big challenges with content marketing campaigns is to successfully identify the topics and content types that will get results for your business. Business owners and marketing managers can both be guilty of taking this approach, allowing their blog, website and social media content to be defined by what they themselves want to read, watch, download and share.
via Globe St
SEATTLEFor Christine Schultz, marketing at a large commercial real estate services firm means communicating with a number of different constituencies at once. With Colliers International being in 67 countries and more than 500 offices worldwide, My job is to ensure that our thought leadership and messaging are both globally present and locally relevant, Schultz tells GlobeSt.com.
Our industry event planner gives you the heads-up on what key industry events are coming around the corner. (You can also view the full calendar here.) You're Invited: New Use Cases for DAM in the Enterprise Join CMSWire and Nuxeo on Mar 5th for a one-hour webinar to discover how DAM is best utilized for your business going forward.
As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as marketers, we have to roll with the punches and change with it. Content marketing tactics can be different for B2B companies from their B2C counterparts. appeared first on Jeffbullas's Blog.
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NEW YORK, March 4, 2015 /PRNewswire/ -- Taking in episodes of Russian spies hidden in plain sight, plotting at Paddy's Pub and roaring polar bears is no longer limited to in-home viewing. Verizon FiOS TV customers now have even more to watch with five Fox channels available on the FiOS Mobile App, which customers are using more and more in the home and on the go.
Over 35,000,000 distinct units of content were shared on a daily basis in 2014. Now's the time to look at the content trends likely to appear in 2015, and plot your marketing course accordingly. Current Marketing Trend Social Media Marketing and Blogs on Top Today most marketers promote their content on social media sites, and for good reason.
Increasingly, the term “content is king” is used by those working in the web. And this expression is quite true since the content is what leads search engines to you, to your website. If search engines are the ability to find you, then it means that your customers and prospects will be too. • What is the personality of the brand.
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Tuesday, March 24 1:00PM ET/10:00AM PT Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile. · Devise a content marketing ...
Host Pamela Muldoon talks with CMI's Chief Strategy Officer Robert Rose about the new view of content marketing, the difference between two distinct roles with strategy in their names and why he wants to blast native advertising. Continue reading The post Robert Rose Says Content-driven Experiences Are the Next Era appeared first on Content Marketing Institute.
via Galley Cat
Responsibilities: You have a passion for encouraging healthy lifestyles and are a stickler for getting the details just right (while keeping a positive attitude!). In this position, you can apply yourself in the following areas: Content Strategy & Development o Create editorial strategy that enhances CMWLâ€™s positioning, voice and monthly website traffic.