When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
via Business 2 Community
First, the truth: B2B is, by definition, humorless. That is unless you can capture Tim Washer-esque creativity to power your content initiatives. As the first guest speaker at NewsCred's Content Marketing Summit 2014, Tim Washer started the day off with a presentation that was equal parts stand-up and content marketing brilliance.
via Business 2 Community
2014 may not be over yet but we've already seen our fair share of content marketing success stories: Uber barreled onto the scene reinventing the way in which we hail cabs and blog with hyper-local entries; the White House launched an interactive photo gallery (boasting over 150 behind-the-scenes images); and British Airways demonstrated the power.
New Census Bureau estimates show the number of New Yorkers living in poverty remained steady in 2013, mirroring national statistics. [Crain's New York Business] Plus: The gap between rich and poor in Manhattan is the biggest in the nation, Census data show. [The Wall Street Journal] Athlon ...
via Social Media Today
SEO (Search Engine Optimization) is simply the process of affecting the visibility of a website or web page in a search engines organic (meaning, non-paid/natural) search results. Simply put: it’s answering the question of “what are search engines looking for?” Or, “how do I get my website to show up higher in Google?” Search Engine Optimization is traditionally viewed as a range of tricks or tactics to get your website to the top of Google.
via Venture Beat
Two senior game designers have left social gaming publisher Zynga, but the mobile- and social-game publisher has hired a number of people in an ongoing effort to help improve its hit-making capacity. Both worked on Zynga’s Ville franchise, which includes games such as FarmVille. The new hires have backgrounds in movies, journalism, gaming, location apps, and entertainment.
via Seeking Alpha
By Gary Bourgeault: I'm not sure what it is the mainstream media doesn't get about Web-TV, but the latest move by Sony (NYSE:SNE) to put together a Web-Tv package by making content deals with other major entertainment companies is extremely underwhelming to me. Time Warner CEO Jeff Bewkes said ...
via The Guardian
I own the profit and loss (P&L) for the EMEA marketing business and hence have responsibility for everything we spend and everything we earn in the region. The Hotels.com EMEA business consists of 32 localised points of sale in 25 languages and so a large part of my role is setting the strategy in terms of in which markets we will really concentrate our resources.
via PR Leap
PRLEAP.COM ) September 17, 2014 - Inbound Marketing Specialists , a marketing consulting agency based in Florence, AL, is the latest innovation start-up firm to open up at the Shoals Entrepreneurial Center. The first of its kind in Northwest Alabama, Inbound Marketing Specialists collaborates with companies to design their content strategy to engage prospects.
via Bangor Daily News
ROCKLAND, Maine - Dream Local Digital continues to grow, welcoming Abby Hilt to the team as a Marketing Strategist. Abby will be working with clients nationwide, developing online communities and building brand awareness with social media and online marketing. Abby is a recent graduate of the University of Maine, with.
via Marketing Sherpa
by Courtney Eckerle , Manager of Editorial ContentLee Ann Pughe, Digital Marketing Specialist, Email and Affiliates, Vega, has been at the Canadian health and nutrition company for five years and started the email program, which has evolved heavily over her time at the company. "Over the last ...