When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
via Business 2 Community
If you're tuned in to the marketing scene - even just peripherally - you know that content marketing is what everyone's talking about. There are endless articles, eBooks, templates, marketing agencies, you name it - all designed to help you figure out how to craft the perfect content strategy. But let's take a step back [ ].
When the term content marketing was coined (around the same time Brafton was founded in 2008), every strategy was based around a skilled writer. Whether you’re choosing a content marketing agency or are setting up a marketing team in-house, you need to have your brand’s best interests covered from Point A to Point B.
via PR Newswire
YONKERS, N.Y., May 27, 2015 /PRNewswire-USNewswire/ -- Consumer Reports today announced four new appointments to help drive the organization's digital transformation and advance its nonprofit mission to make the marketplace fairer for consumers. Diane Salvatore, a magazine innovator with more than 20 years of publishing experience, has been promoted to Editor-in-Chief of Consumer Reports magazine.
The only expression more irritating than "we need it yesterday" is "ready, fire—aim!" In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you've taken aim at your target, you'll most likely shoot yourself in the foot. Companies can further avoid "ready-fire" accidents by combining their PR, marketing, and digital strategy.
via Business 2 Community
Content marketing is currently a 'buzz' phrase at digital marketing conferences. It is also showing up in recent marketing surveys as a primary marketing tactic and something that marketers intend to start or to spend even more money on this year. Along with this excitement comes some frustration. The frustration stems from trying to sustain [ ].
One of the primary responsibilities in any job today includes tracking, applying and understanding of business numbers on a daily basis. From content marketers to product design specialists to financial analysts, no function is spared the need for translating their work and its impact on the business in pure numerical format.
via Business Wire
NEW YORK--(BUSINESS WIRE)--Time Inc. (NYSE:TIME) announced today that it has acquired Missouri-based FanSided, a sports, entertainment and lifestyle network of more than 300 websites with thriving communities. Launched in 2009, FanSided is one of the industry's fastest growing independent ...
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Many startup, small and medium business have limited capitalization and other resources particularly in terms of budget allocation for marketing. That is why it is vital for business owners to focus only on cost-effective marketing channels that make a positive impact on the bottom line. Digital marketing is one such channel that deliver results and [ ].
B2C organizations face similar challenges related to lead generation; Salesforce.com’s “2015 State of Marketing” report found that B2C marketers listed “new business development” among their top three challenges. Content marketing can be a boon for organizations struggling to create leads—assuming it is done correctly.
Small businesses are the backbone of a good economy especially when you consider that just a few short years ago, small businesses with less than 20 employees accounted for nearly 90 percent of the U.S. And part of that continued success will come from small businesses casting an eye to content marketing.