When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
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The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig 's Disease). But there have been tons of awareness campaigns for diseases and disabilities in the past.
Content marketing is a tough nut to crack. According to a report by the Content Marketing Institute, 93% of B2B marketers use it—but only 36% consider themselves effective content marketers. “People are talking about content marketing as the next big thing, which is what the same people were saying about social media five years ago,” says David B.
All content marketers should have a trick or two they can use to address their toughest business challenges. Whether you need to produce more content, create more engaging or effective content, optimize your workflow or otherwise streamline your efforts, these ideas from the content marketing toolkits of industry experts are sure to do the trick.
Marketing offers and content are the backbone of inbound marketing, serving as the fuel for all our inbound marketing strategies, including email, social media, search, lead generation, etc. Job Details Date Posted: 2014-08-29 Job Location: Dubai, United Arab Emirates Job Role: Marketing/PR ...
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By SA Transcripts: Vivendi SA (OTCPK:VIVEF) Q2 2014 Results Earnings Conference Call August 28, 2014, 12:00 PM ET Executives Jean-Michel Bonamy - IR Arnaud de Puyfontaine - Chairman of the Management Board and CEO Herve Philippe - Member of the Management Board and CFO Analysts Nicolas ...
Storytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what effective storytelling will cost your business. Today, content strategists, media, and PR firms like to advise companies to start telling compelling stories as an effective way to truly engage a brand's customer base and to generate more revenue.
is partnering with Net2TV to launch a new streaming on-demand TV show, based on the Better Homes and Gardens brand. BHG editor-in-chief Gayle Butler stated: “Better Homes and Gardens helps its audience live more colorful and creative lives, and our highly visual content translates beautifully ...
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A world-class content strategy typically goes far beyond the digital space. People talk about it, remember it, and most importantly, act on it. Jason Miller, Senior Manager, Content Marketing, Marketing Solutions at LinkedIn, and his team created and launched the "Sophisticated Marketers Guide to LinkedIn" in January.
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Throughout the last 3 years, content marketing has gone from a methodology only advanced marketers know and use to one of the trendiest and overused buzzwords. Suddenly every marketer has a blog talking about marketing. Every brand that wants to get more visitor to their website and create awareness is creating link bait posts.
Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). In-House vs. Outsourced: Which is Better. Many businesses struggle with the question - is it better to keep content marketing (and related strategy) in-house or outsource it to an agency. Some think that keeping the function in-house and taking advantage of employee resources already in place is the affordable [ ] The post In-House vs.