When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
That's not a sensational headline. It's just the truth. Recently, several of us in Dallas/Fort Worth - people who are top content consultants or who lead content and other digital marketing teams - had a running Twitter debate about this very topic. Much of what I'm going to say was covered in that debate, and [ ] The post They Lied to You - Content Marketing Isn't for Everyone appeared first on .
via Business 2 Community
As a business owner, I’m especially interested in knowing what data can tell me about marketing best practices so that I can set the right bar for my company and provide good advice for my clients. One question I get all of the time is “how much should I invest in digital marketing?” As with most questions of this nature, there is no one right answer.
via Huffington Post Canada
We all know someone who thinks they can do anything, even though there are perfectly well-trained, experienced and knowledgeable pros who are ready, willing and able to take on a job. So it is with marketing and public relations. Larry Anderson and Neil Thornton, the owners of Trigger Strategies in Fort Erie, Ontario, have been in the business for two decades. They recently published their first book, What we've learned so far, Vol.
By now, you should know that "content marketing" requires more than just well-written text to be effective. Incorporating elements of content writing, search engine optimization, and social media marketing, the key to getting more traffic is getting noticed-by your customers as well as the algorithms responsible for ranking your site in search results pages.
I get it. You need a lot of content to drive your content marketing initiatives. But you don't have someone on the team who is a professional writer. So you reach out to the large pool of freelance writers, hoping to grab the perfect person to write content that engages your prospects, drives new views and turns anonymous website visitors into leads. But those who have tried content sourcing know that it doesn't always work out like you planned.
via Business 2 Community
Attracting and retaining visitors can be a difficult task, and it relies heavily on the content that is on your website. Apart from being a crucial point of interest for your potential customers to find out more about your business, your website can also serve as so much more. Having a relevant, up-to-date content gives.
Worldwide B2B marketing organizations-78% of them-say that generating high-quality leads is their greatest challenge. Yet even after search engine optimization (SEO) and social media lead-generation efforts-diligently applying cutting-edge online marketing techniques-the marketing team's work too often goes to waste.
By William Tyree If you're like 73% of B2B content marketers, you're producing even more content than you did a year ago. Compared with outbound marketing tactics such as display advertising, inbound marketing generally produces significantly higher quality leads at far lower cost. According to Hubspot, organic inbound [...].
via Open Source Magazine
WeDo Digital - Making Mauritius Buzz It was such a long-awaited event and it finally came to life: the Video Production Department of Property Finder Ltd., Wedo Digital has successfully unveiled its website a few days ago. WeDo Digital was formed based on the insight that there was a lack of rich local online content in Mauritius.
via Heinz Marketing
By Rebecca Smith, Marketing Coordinator for Heinz Marketing and Seahawks fanatic. What do content marketing and the Seattle Seahawks have in common. First, a flashback to this past weekend. On Sunday, I was lucky enough to be invited to the Continued The post What content marketing and the Seattle Seahawks have in common appeared first on Matt On Marketing.