When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
via AIM Group
Shannon Kinney, long-time senior consultant for the AIM Group, and founder of Dream Local Digital, has been honored by Local Media Association as Local Digital Innovator. Here's the announcement: Shannon Kinney Named a Top 'Local Digital Innovator' Local Media Association Announces Best in Digital Media Award Winners Shannon Kinney, Founder and Client Success Officer at Dream [ ].
Web CEO Online, the white label SEO Platform designed to supply the needs of both small businesses and large digital marketing agencies, is now providing a brand-new Social Engagement tool that helps web marketers analyze and fine-tune their social media marketing strategies. (PRWeb July 22, 2014) Read the full story at http://www.prweb.com/releases/webceo/social-media/prweb12025960.htm.
It probably started slowly. Perhaps you thought it was just a slow week for your business. But then, a slow week became a sluggish month-and then a bad quarter. All of a sudden, what seemed like an anomaly looks more like a trend that points to lower revenue, decreased traffic and high customer churn.
via Mobile Commerce Daily
Kimpton Hotels has unveiled a reinvented, fully responsive Web experience that incorporates content from a recently launched travel blog while providing features such as a universally available booking pathway. “Just like the Kimpton brand experience, the site adapts to your needs, not the other ...
Kiser, vice president for communications at Colby College, has been named vice president for marketing and communications at Lafayette College. The appointment is effective Sept. His understanding of residential undergraduate colleges and experience in key administrative roles position him well ...
via The Business Journals
In today's millennial-inspired economy, social media marketing is dead. I didn't say social media is dead - just the idea that social media marketing is the most effective approach to win over millennials. Yes, millennials are heavy social media users and are 2.5 times more likely to adopt new digital, social and mobile tools.
via TopRank Online
Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right. Events are a big part of how I [...].
via Business 2 Community
Core characteristics every content marketer should manifest. There's no denying the importance of great content when it comes to marketing. Nobody knows this better than companies that are tasked with the responsibility of creating large bulks of content to keep their businesses moving forward. This includes thousands of product descriptions, advertising copy, blog articles and.
via Search Engine Journal
It's only fitting we return home to the USA for this month's edition of SEJ' SEOlympics - it is the month we celebrate our independence and all. However, we've opted to break the list up into regions - starting with blogs located on the East Coast. But, before we get into the list, here's some interesting stats surrounding content marketing in North America.
via Business 2 Community
An integrated Digital marketing strategy is composed of several critical components. Successful execution of a strategy demands that each component be utilized. The following pieces put together make up the puzzle that is integrated digital marketing: Consistent Branding You may be inclined to think a brand is merely a logo, a tagline, or even just.