When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
Posted by NiftyMarketing This is my Grandma. Local content has been no different. It speaks about your brand, your values, your appreciation of customers and employees, and can be used to attract organic visitors if it is positioned well and provides a good user experience. If you just try to ...
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EVENTS.™ (formerly DigitalRelevance™) has expanded its service offerings, launched a digital magazine, announced a new CEO/Partner, and moved to downtown Indianapolis's tech corridor from its former location on the Northside. The Indianapolis-based brand launched today and is advancing the field ...
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Once in a while, I get introduced by people as a “social media guru.” I know they mean well when they do that; perhaps they even intend to compliment me when they say it. It communicates that I know how to use social media for marketing purposes—that I don’t work in social media just because I like tweeting.
Content marketing has gone mainstream. One solution, often overlooked, is to turn to your customers. Because current customers already chose to buy your products or services, they can provide valuable feedback on whether your content is effectively tailored and targeted to their specific needs and challenges.
Yet, what about businesses looking to market to other businesses. Do the same marketing channels apply. A survey of nearly 2,000 B2B marketers conducted by The Content Marketing Institute and MarketingProfs found that LinkedIn is actually the most effective channel for businesses to connect with one another.
Recently, Search Engine Journal decided to see what kind of content is being discussed and shared in India. Following several hours of research, they compiled a list of marketer blogs located in India based on subjective criteria like voice, content strategy, and quality. I am glad to share with ...
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Last February, Google announced that they would add mobile-friendliness as a ranking signal. Other ranking signals include quantity of inbound links, social traffic, site loading speed and website architecture. This change to their algorithm is set to go into effect on April 21st, 2015. To put it simply, Google will now reward websites that are [ ].
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Marketing automation is booming. We can expect to see continued aggressive growth in 2015. When done well, marketing automation can bring in impressive returns on investment (ROI) through greater numbers of qualified leads that have been thoughtfully nurtured along their journey toward becoming ...
As you're learning about content marketing and its many uses for your business, chances are, you're wondering when you should start adding it into your marketing plan. Do you need to jump on it immediately. Do you need to wait until your product is established in the market. If you already have a product and
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Low-quality content can negatively impact user engagement, which is a strong signal to the engines whether or not user expectations are met. Video is a great way to provide rich content, but depending on the implementation and strategy, it can also be dangerous SEO-wise. And when Google sees low dwell time in aggregate, you can rest assured that problematic pages will not rank highly anymore.