When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
October 27, 2014: Please join Chicago Women in Publishing (CWIP) on November 19 for our program on content marketing. Anyone can create a blog and post on it, so how do you distinguish yourself in the feeds of your friends, colleagues, and industry professionals. When Wednesday, November 19, 6:00 to 8:30 p.m.
via Galley Cat
A recent guest post on this blog concerned the fact that B2B marketing often lacks "emotional appeal." Emotion in B2B marketing, you ask. It's true, though: a recent survey performed by The Economist and Peppercomm found that business audiences want something a little more "substantial" from the brands they know.
Dallas integrated content marketing agency D Custom has published its annual B2B and B2C marketing trends to watch for 2015. Trends for the coming year are defined by new technologies, practices, channels, and marketing roles with a focus on strong brands, an even bigger call for original content, and navigating the ever-shifting world of social media.
Better Homes and Gardens Real Estate (BHGRE ) announced today that Jennifer Marchetti has been promoted to the brand's chief marketing officer. Marchetti has been at the helm of the real estate brand's marketing efforts for more than four years, building out critical initiatives across branding strategy, social media, event marketing, public relations and interactive platforms.
A Comprehensive Guide to Marketing Through Outstanding ContentIf you previously viewed content marketing as something that is too time intensive, too expensive or the domain of large companies, this course will change your mind and your business. You’ll learn about the content lifecycle and the workings of the content marketing machine.
via Huffington Post
Visit any social media outlet today and you're likely to find numerous articles about Social Media Content Marketing, also known as Inbound Marketing, with outlines, diagrams, and frameworks that say very much of the same thing, albeit in different shapes, sizes, and formats. Multiple touch ...
via Marketing Land
The concept of content marketing makes a ton of sense: write great content for your site, get found, and generate sales. If you tweet a cool article with a link, then you are curating content. But content curation done right is more than merely sharing on your social channels. Solid content ...
ComBlu, a marketing consulting firm that specializes in content strategy, community building and thought leadership programs, announced today the release of its latest eBook on content marketing. Titled Taming the Content Vortex: An Association Guide to Adopting Content Strategy, the new eBook addresses the unique content marketing needs of the association market.
via Marketing Technology Blog
As a company applies the resources necessary for an effective content strategy, it's sometimes a tough expense to swallow since it requires gaining momentum and authority in their industry. They truly don't have any choice outside of purchasing expensive leads through advertising and paid search programs.
Launching a winning startup goes well beyond simply having an ingenious product, service or invention. In a noisy online world crowded with dozens of new businesses being launched each day and new apps and technologies entering the marketplace there's no guarantee that your perfect idea with get the attention it deserves or within reasonable timing.