When done right, curating content as a strategy can create publisher SEO and efficiency by boosting a content strategy with SEO-friendly, keyword rich content, and allowing for authority and thought-leadership. SEO expert Bruce Clay investigated this subject as he implemented the strategy on his own site.
Bruce Clay Inc., the leading global internet marketing solutions and optimization company, and PublishThis, the leading Real-Time Content Platform, conducted a multi-stage test on a new blog post format, “Editorialized Curation”, to understand the positive impact and lift in search engine rankings.
Evaluating curation from an SEO standpoint centers around the question of rankability. In the face of Google’s algorithm factors, the quality of content is of utmost importance to ranking. Panda devalues duplicate content or over-optimized content (i.e., content intended only for search engine rankings such as manipulative practices like keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings?
When curation-based blog posts contained original analysis and commentary — a version of curation we at PublishThis call “Editorialized Curation” — the post saw search engine rankings equal to a “traditional” post on the same topic. At the same time, Editorialized Curation Posts took about half the time to write when compared to traditional posts. By incorporating editorial curation into a content strategy, a brand can maintain high publishing frequency and see SEO benefits of fresh, topically relevant on-site content.
Modern marketing used in the last 10 years has shifted to focus on activities like creating user profiles, providing personalized content, automating marketing processes, using tools to track consumer behavior, and optimizing web design for usability. This strategy is referred to as "inbound marketing," and is essential to a smart, effective online marketing plan, says Mandy McEwen, founder of Mod Girl Marketing.
Found this fantastic article today about marketing on Facebook. It outlines 4 strategies to increase your customer reach on Facebook! These 4 strategies are as follows: 1. Optimize your Facebook page. 2. Have a content strategy. Include some variety such as posting tips, photos, humour & business new. Interact with others.
via Business 2 Community
Creating B2B content marketing pieces is a simple process, provided that you have a clearly defined content strategy for your business. The content strategy will guide what types of content you create, where you share it, and the topics covered. What Is the Purpose of Creating B2B Content. When it comes to B2B content marketing, [ ].
Customer Communications Group, (CCG) the full-service loyalty and marketing agency, has published a free white paper -- Your Guide to Content Marketing - that gives businesses a detailed look at what it takes to launch an effective content initiative, from building a team to creating, distributing and measuring content.
The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Obviously, business goals can be achieved through content marketing, but it needs to be carefully planned, optimized and measured for return on investment.
Simply put, if you're not measuring, you're not marketing. In fact, if you're whipping up blog posts and infographics without business objectives, you're basically partaking in a very expensive version of arts and crafts. Your job as a content marketer is to show your boss the money - not traffic, not links - mon-naay. The post A Quick-Start Guide to Measuring Your Content Marketing Efforts appeared first on Copyblogger.
via Inc. Magazine
Educating others through content has a profound emotional effect on readers. This is exactly what's pushed more companies to let their guard down and start educating and engaging readers through the power of content marketing. It's also currently beta testing software that the company developed to complement its service.
via Business 2 Community
I recently gave a speech at SXSW about my new book The Content Code and have been asked by a few people if I could re-cap it in a post. More than 70 percent of adults say that content shared by their friends influences what they buy, a number surely to go up in a millennial generation who basically only trusts what they tell each other.
via San Antonio Express-News
According to Nick Rolf, HUI's marketing manager, We knew we needed to upgrade our business development efforts to keep pace with shifts in buyer behavior and emerging web technologies. Weidert Group will provide a complete inbound marketing strategy and action plans for HUI's Medical Carts division, including program development, content development assistance, lead generation and nurturing, and overall campaign oversight.
via Marketing Sherpa
Marketing is continually changing and evolving, and nothing has propelled that more than the Internet. There are also moderate to expensive online courses available. Read on to learn about five different sites that can help expand your skills in a variety of areas. Google offers free online courses to improve analytics skills in its Analytics Academy.