PublishThis joins Outbrain’s Content Collective as a Thought Leader in Content Marketing

Screen Shot 2014-07-31 at 10.47.39 AMPublishThis is proud to have joined the newly-launched Content Collective, a platform Outbrain has developed to bring together influential voices in Content Marketing to help brands gain exposure to thought leaders in the industry while also introducing them to best-in-breed technology and services that can help them achieve their goals.

Even if you are not familiar with the name Outbrain, you are probably familiar with their work. They are broadcasting targeted content across thousands of websites and areScreen Shot 2014-07-30 at 4.59.44 PM probably featured on that Facebook-posted test you just took about which House of Cards character you are. Outbrain does an amazing job of delivering great content to just the right people based on what they are reading, connecting audiences with content that is relevant or interesting to them.

As part of the Content Collective, PublishThis will be providing articles about content marketing, online media, and best practices to support the library of useful content available in the platform. Content from CEO Matt Kumin already appears on Mashable, ClickZ, and other online publications. His work here will be focused on helping brands meet the challenge of always-on content with strategies that blend content types and formats.

In addition to joining the Content Collective, PublishThis is now also using the Outbrain platform to explore how its clients can best use this powerful content amplification tool with PublishThis strategies like Content Mixology to help brands understand the best way to scale their efforts.

For more information about using Outbrain with PublishThis, contact us at [email protected].

Content Amplification News

Outbrain said to be considering an IPO that could value it at $1B

Outbrain said to be considering an IPO that could value it at $1B

 via GigaOM

Outbrain, which powers the "recommended links" sections that appear at the bottom of many news sites, is reportedly considering an IPO for early next year that could value the company at $1 billion, according to a report in the Wall Street Journal Outbrain said to be considering an IPO that could value it at $1B originally published by Gigaom, copyright 2014.

 

Israeli Digital Content Provider Outbrain Partners With Time Inc.

Israeli Digital Content Provider Outbrain Partners With Time Inc.

 via Algemeiner

JNS.org - The Israeli digital content-recommendation company Outbrain Inc. has signed an agreement with Time Inc. Time's partnership with Outbrain will help enhance the major U.S. media company's digital strategy by integrating Outbrain's algorithm-generated recommendations, thereby providing additional relevant content to Time's worldwide audience.

 

Outbrain hits the big Time

Outbrain hits the big Time

 via The Business Journals

O utbrain Inc. has struck a major blow in the ongoing fight for supremacy in the content-recommendation software industry, signing an exclusive pact with Time Inc.'s entire global portfolio. The deal, which is expected to generate $100 million a year in revenue for Time, is already in effect. ...

 

If Native Advertising is So Great, Why Does It Suck So Much? -- Tom Foran, CRO, Outbrain

If Native Advertising is So Great, Why Does It Suck So Much? -- Tom Foran, CRO, Outbrain

 via Jackmyers

We have arrived at the moment where brands have just started to effectively translate their storytelling prowess to digital media and find the means of getting those stories in front of willing audiences. There's plenty of evidence to support the notion that consumers don't lose any sleep over who produces the content they enjoy.

 

The Best Content Marketing Strategies Bloggers Should Focus on in 2014 & Beyond

The Best Content Marketing Strategies Bloggers Should Focus on in 2014 & Beyond

 via The Blog Herald

This is a great year for content marketing as more bloggers and brands begin to truly understand its value as well as the quality and creativity required to make it work and engage and entertain audiences. Major brands like Chipotle and Microsoft are raising the bar for what passes as marketing and branded content while [ ] The post The Best Content Marketing Strategies Bloggers Should Focus on in 2014 & Beyond appeared first on The Blog Herald.

 

Introducing The Content Promotion Strategy Decision Tree [Infographic]

Introducing The Content Promotion Strategy Decision Tree [Infographic]

 via Business 2 Community

The content promotion strategy decision tree below stemmed from clients, fellow marketers and industry influencers repeatedly asking us the same question: How do I promote my content. Content promotion is the process that elevates an asset from just another page indexed by search engines to an asset that boosts search rankings, earns media coverage, attracts.

 

5 Ways to Weaponize Mobile Content Marketing via Native Advertising by @chasemcmichael

5 Ways to Weaponize Mobile Content Marketing via Native Advertising by @chasemcmichael

 via Search Engine Journal

The world has gone mobile in a big way and brands are using growth hacking techniques to reach those "on the go" consumers via content marketing and native advertising. According to a recent study released by comScore, mobile app consumers see more digital content than desktop or mobile web surfers, accounting for 52 percent of the time spent using some type of digital media.

 

Paying for traffic: the end of the last taboo?

Paying for traffic: the end of the last taboo?

 via DigiDay

Evolve Media used to pay for it, but it no longer does. Yet to hear some talk, it’s a more common practice than some publishers might admit. We’re talking about paying for editorial promotion on Facebook, of course. The problem is, like it or not, some publishers get as much as half their traffic from Facebook.

 

PublishThis joins Outbrain's Content Collective as a Thought Leader in Content Marketing

PublishThis joins Outbrain's Content Collective as a Thought Leader in Content Marketing

 via www.publishthis.com

PublishThis is proud to have joined the newly-launched Content Collective, a platform Outbrain has developed to bring together influential voices in Content Marketing to help brands gain exposure to thought leaders in the industry while also introducing them to best-in-breed technology and services that can help them achieve their goals.

 

 

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