PublishThis is proud to have joined the newly-launched Content Collective, a platform Outbrain has developed to bring together influential voices in Content Marketing to help brands gain exposure to thought leaders in the industry while also introducing them to best-in-breed technology and services that can help them achieve their goals.
Even if you are not familiar with the name Outbrain, you are probably familiar with their work. They are broadcasting targeted content across thousands of websites and are probably featured on that Facebook-posted test you just took about which House of Cards character you are. Outbrain does an amazing job of delivering great content to just the right people based on what they are reading, connecting audiences with content that is relevant or interesting to them.
As part of the Content Collective, PublishThis will be providing articles about content marketing, online media, and best practices to support the library of useful content available in the platform. Content from CEO Matt Kumin already appears on Mashable, ClickZ, and other online publications. His work here will be focused on helping brands meet the challenge of always-on content with strategies that blend content types and formats.
In addition to joining the Content Collective, PublishThis is now also using the Outbrain platform to explore how its clients can best use this powerful content amplification tool with PublishThis strategies like Content Mixology to help brands understand the best way to scale their efforts.
For more information about using Outbrain with PublishThis, contact us at [email protected].
via SYS CON MEDIA
15, 2014 /PRNewswire/ -- Outbrain today announced the appointment of Ronen Koehler to Head of Staff, a newly created position that reflects the growing global footprint of the world's largest content discovery platform. Koehler, who reports to CEO Yaron Galai, will be charged with overseeing the company's staff and initiatives globally.
via Huffington Post
We're not too far from a world where Content represents the Brand. Producing quality content isn't easy, and it isn't cheap to do so. Talent: The media industry is imploding. Social Media: Social media is the primary amplifier of content. Content Networks: Content marketing services are emerging in the same way that ad networks emerged.
via Business 2 Community
BuzzFeed's latest Insights Report - How Technology is Changing Media - has gathered up some fascinating stats about how we find, share, and consume information these days. Revolving around new trends in social, mobile, and video usage, the numbers are sure to enlighten and inspire - especially those of us in charge of ad spending [ ].
via Huffington Post
More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor. There are three major classifications for paid content discovery - offline, traditional digital and the newest form, native. To scale content amplification brands should look to and adopt native content discovery tools and networks.
Worldcrunch.com / CALCALIST NETANYA - When Israeli entrepreneur Yaron Galai describes the interplay between native advertising and journalism in high-brow, glossy magazines, he makes it sound almost spellbinding. "To pull it out of the plastic bag, to thumb through its pages, from one story to another, even from a story to an advertisement ...," he says wistfully.
via The Times of Israel
After months of rumors, Israeli content delivery platform Outbrain appears ready to move forward with its initial public offering. A report in The Wall Street Journal said that the company had filed a confidential approval to sell shares on the NASDAQ stock exchange. Outbrain is a fixture on many content websites, providing links to a site’s older content and to content from other sites.
Outbrain, which powers the "recommended links" sections that appear at the bottom of many news sites, is reportedly considering an IPO for early next year that could value the company at $1 billion, according to a report in the Wall Street Journal Outbrain said to be considering an IPO that could value it at $1B originally published by Gigaom, copyright 2014.
JNS.org - The Israeli digital content-recommendation company Outbrain Inc. has signed an agreement with Time Inc. Time's partnership with Outbrain will help enhance the major U.S. media company's digital strategy by integrating Outbrain's algorithm-generated recommendations, thereby providing additional relevant content to Time's worldwide audience.
via The Business Journals
O utbrain Inc. has struck a major blow in the ongoing fight for supremacy in the content-recommendation software industry, signing an exclusive pact with Time Inc.'s entire global portfolio. The deal, which is expected to generate $100 million a year in revenue for Time, is already in effect. ...
We have arrived at the moment where brands have just started to effectively translate their storytelling prowess to digital media and find the means of getting those stories in front of willing audiences. There's plenty of evidence to support the notion that consumers don't lose any sleep over who produces the content they enjoy.