PublishThis is proud to have joined the newly-launched Content Collective, a platform Outbrain has developed to bring together influential voices in Content Marketing to help brands gain exposure to thought leaders in the industry while also introducing them to best-in-breed technology and services that can help them achieve their goals.
Even if you are not familiar with the name Outbrain, you are probably familiar with their work. They are broadcasting targeted content across thousands of websites and are probably featured on that Facebook-posted test you just took about which House of Cards character you are. Outbrain does an amazing job of delivering great content to just the right people based on what they are reading, connecting audiences with content that is relevant or interesting to them.
As part of the Content Collective, PublishThis will be providing articles about content marketing, online media, and best practices to support the library of useful content available in the platform. Content from CEO Matt Kumin already appears on Mashable, ClickZ, and other online publications. His work here will be focused on helping brands meet the challenge of always-on content with strategies that blend content types and formats.
In addition to joining the Content Collective, PublishThis is now also using the Outbrain platform to explore how its clients can best use this powerful content amplification tool with PublishThis strategies like Content Mixology to help brands understand the best way to scale their efforts.
For more information about using Outbrain with PublishThis, contact us at [email protected].
via PR Couture
We're used to ever-changing fashion trends, so we don't sweat it when the PR industry makes a few drastic changes of its own. And right now, The PR industry is not just adapting to changing times, it is in a time of redefinition. PR and marketing are no longer competing for client dollars - the two entities are working together.
via PR Newswire
NEW YORK and NETANYA, Israel, May 6, 2015 /PRNewswire/ -- Outbrain, the leader in content discovery, today announced the hire of Yuval Ben-Itzhak as Chief Technology Officer of its Global Engineering organization. After more than five years as the CTO at AVG Technologies (NYSE: AVG), Yuval will oversee the expanding team of global engineers who are building innovative products for publishers and brands.
Posted by KelseyLibert As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. For the first part of our study, we created a 14-question survey for content marketing providers which explored everything from the cost of their services to the reach of their campaigns.
BUFFALO, N.Y., April 8, 2015 (GLOBE NEWSWIRE) -- Synacor Inc. (Nasdaq: SYNC), the trusted technology development, multiplatform services and revenue partner for video, internet and communications providers and device manufacturers, today announced a multiyear content recommendation and monetization partnership with Outbrain Inc., the world's largest content discovery platform.
Brands and agencies are acting like publishers and publishers are acting like agencies and brands. This is not a moral argument about the “separation of church and state” between the media and advertisers. On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content.
via Huffington Post
Brands and agencies are acting like publishers and publishers are acting like agencies and brands. This is not a moral argument about the "separation of church and state" between the media and advertisers. On the contrary, I'm a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content.
As our Founder and CEO, Jay Meattle, said in his blog post yesterday, Shareaholic has grown from humble beginnings as a content sharing browser extension in 2009 and transformed itself into an all-in-one content amplification platform which now reaches over 420 million people each month. This spring, we announced our plan to begin offering continue reading.
From our humble beginnings as a content sharing browser extension in 2009, we have quickly expanded to become the preferred platform for more than 360,000 websites, representing one of the largest and fastest growing networks of content publishers on the web. Shareaholic products now reach over 420 million people across continue reading.