PublishThis in the Press

Read news about our industry-leading content discovery, curation, and publishing platform as well as articles written by the PublishThis team.

The Important Lesson in Netflix’s Hyper-Categorization

The Important Lesson in Netflix’s Hyper-Categorization

Mashable | February 5, 2014

Too many content marketers simply aren’t planning a detailed, thoughtful way to organize their content before they dive in and start producing content. Without having properly segmented their audience or figured out how their existing content should be organized for reuse, they are hiring internal writers, licensing content that may be well-sourced but not specific to their needs, and bringing in freelance content creators without a plan in place to ensure their audience will even find what they publish.

Content Marketing, Netflix, and the Scent of Content

Content Marketing, Netflix, and the Scent of Content

ClickZ | February 4, 2014

Amplifying the “scent” of your content through a unique taxonomy helps end users find your content through any route that is relevant to their current goals, enabling more impulse consumption through rapid and cross-linked discovery.