PublishThis in the Press

Read news about our industry-leading content discovery, curation, and publishing platform as well as articles written by the PublishThis team.

7 Winning Content Marketing Resolutions for 2014

7 Winning Content Marketing Resolutions for 2014

ClickZ | January 7, 2014

The most influential voices in the industry appear to agree: 2013 was a big year for content marketing. With more companies shifting away from online advertising banner ads and looking for more effective and authentic ways to connect with customers, smart marketers turned to a number of content marketing strategies and tactics highlighted by industry thought leaders such as Joe Pulizzi, Michael Brenner, Robert Rose, and Ann Handley. They and others emphasize how brands can better engage and delight customers with content.