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Optimize Content Marketing for Conversions and Brand Credibility

Optimize Content Marketing for Conversions and Brand Credibility

ClickZ | September 23, 2013

When LinkedIn acquired Pulse earlier this year, it was obvious they believed they could improve the way they deliver content to their users. LinkedIn Today already provided a custom content experience based on what the social network could cull from each user’s connections, groups, follows, and likes. But Pulse’s deeper social interactions are taking LinkedIn’s efforts to tailor content to a user’s specific needs to a whole new level. LinkedIn knows that if it delivers business professionals the information they need, more frequent use will push each user further towards their premium services.