PublishThis in the Press

Read news about our industry-leading content discovery, curation, and publishing platform as well as articles written by the PublishThis team.

How to Create a Real-Time Brand Newsroom

How to Create a Real-Time Brand Newsroom

ClickZ | August 20, 2013

Brand newsrooms are all the rage. Numerous brands like Coca-Cola, Verizon, Intel, and American Express are investing in large digital operations that look more and more like media companies. As brands make the shift from selling their products and services via paid advertising to engaging and entertaining their customers through content marketing, the question for most brands is not “Should we?” but “How should we?”

The Audience Is The Article: A Changing Balance Of Power In Publishing

The Audience Is The Article: A Changing Balance Of Power In Publishing

MarketingLand | August 20, 2013

Marketers are now in the business of making media. By definition, they create a media product and publish or broadcast it out to attract and engage an audience. The medium they choose to publish in defines their message. But, there’s a shift of power happening with that one-to-many broadcast model — one in which the content consumers have gone from passive readers to active participants.