PublishThis in the Press

Read news about our industry-leading content discovery, curation, and publishing platform as well as articles written by the PublishThis team.

Content Mixology 101: A Practical Guide to Real-Time Publishing

Content Mixology 101: A Practical Guide to Real-Time Publishing

ClickZ | July 23, 2013

Publishing at the scale needed for today’s real-time readership can be daunting, particularly if you rely solely on content written by your team. Although original content has many benefits, it is expensive and time-consuming. Some publishers hesitate to use external content; they feel that including other sources will weaken their audience hold. But you can turn this perceived weakness into a strength with content mixology. Like the mixologist who adds a variety of ingredients to create an amazing cocktail, top content strategists know that the right mix of content balances speed, depth, format, and coverage that today’s consumers demand.

Publish With Passion: Let Your Content Find An Audience

Publish With Passion: Let Your Content Find An Audience

MarketingLand | July 23, 2013

There’s a great expression sometimes used in business: “A camel is a horse designed by committee.”
I don’t have anything against camels, of course, but I do agree with the underlying sentiment: well-intentioned content and advertising campaigns can go awry when the companies executing them have lost sight of their original purpose.