PublishThis in the Press

Read news about our industry-leading content discovery, curation, and publishing platform as well as articles written by the PublishThis team.

Content and the Always-On Mobile Millennials

Content and the Always-On Mobile Millennials

ClickZ | June 25, 2013

Any study you consult will show that while U.S. Internet usage is nearly ubiquitous, the mobile segment dominates all digital activity today. This is true of most age groups – but even more so for some, including Boomers, Gen Xers, and extraordinarily so, the Millennials. If Millennials are your target audience, you must have a mobile content development strategy specifically to engage and satisfy this audience with its unique preferences. A high-quality presentation of your content via mobile is vital. This presentation is some blend of visual stimuli, interactivity, localization, and call for input – as well as, of course, constant consideration of the interplay of social and mobile.

Why most content marketing is backwards

Why most content marketing is backwards

iMedia Connection | June 6, 2013

A website as a single-platform business is an expired business model. To thrive today, businesses must expand to cross-platform content marketing management in the same way that they manage their media or communications operations.

PublishThis Launches WordPress Plugin and Announces Partnership with WordPress.com VIP

PublishThis Launches WordPress Plugin and Announces Partnership with WordPress.com VIP

MarketWatch | June 3, 2013

LOS ANGELES, Jun 03, 2013 (BUSINESS WIRE) — Today PublishThis(R) announces the launch of a powerful new WordPress Plugin and partnership with WordPress.com VIP to become a Featured Partner and more seamlessly deliver all of the benefits of the PublishThis(R) Content Marketing Management System to WordPress.com VIP and WordPress clients.