PublishThis in the Press

Read news about our industry-leading content discovery, curation, and publishing platform as well as articles written by the PublishThis team.

Using Content to Connect with Customers

Using Content to Connect with Customers

content26 | February 6, 2013

In the competitive world of e-commerce, getting an online shopper to hit the “buy” button isn’t good enough. Smart companies look for ways to go beyond the immediate sale in an effort to forge deep, long-lasting relationships with their customers.