Frequently Asked Questions
We hope these questions and answers help you to better evaluate how content curation works using PublishThis, and more specifically how our technology platform can be deployed.
If you have additional questions about our company or technology, please contact us and we’ll be happy to quickly follow-up with you.
Keywords are good for search queries and monitoring around any mention of a brand or product. The problem is that a keyword search typically just pulls back any content that may mention the word. This leads to a lot of clutter to sift through and often very broad, unfocused content. PublishThis, and our TopicRank system, offers a new, topic-oriented way to show relevant content, clutter removed, based on data we know about the topic.
Using vast databases (open-source, proprietary, and client-provided) to better understand what topics are “featured” in the content we index, we have a unique ability to filter the content and hone in on what really features the topic your customers really care about. For example, when you try and find content about Facebook, we know about all of their products, people, events, locations, etc. and will give you a full content stream that is all about Facebook, not just any time the word “Facebook” is mentioned in the text. The PublishThis data-powered, semantic search technology vastly improves relevancy and makes for a much more efficient curation process and ultimately a cleaner content feed to your customers.
As fresh as it gets! We have indexed over one million sources to date to deliver the freshest content possible and have a dedicated infrastructure that ensures our content feeds are always up-to-date. Our aggregation services cover a variety of content formats, including web articles, blog posts, videos, photos (which are all updated every few minutes), in addition to our twitter filters which verifies that the most relevant tweets are published in real-time.
Searching the entire deep web is great for consumer search engines but for most businesses trying to engage their customers with fresh, relevant content specific to their industry it’s not only unnecessary but adds to the growing information clutter your customers are already experiencing. PublishThis is about searching the necessary portion of the web to deliver the most relevant content for your customers.
The short answer? Yes, absolutely. PublishThis excels at complex content and data integration. We have robust tagging tools and features that help organize our clients content libraries often times even more effectively than their own systems. We also can separate out company-owned, partner content and web content to protect any business or content agreements you have in place. Our technology is adept at marrying a companies’ content assets with the real-time, aggregated web built around specific vertical taxonomies and category structures. This is another advantage to our data-driven approach that helps our clients better scale their digital products. If you have a content library that needs improved tagging or would like to contact our team to explore how we might integrate your content assets with fresh content on the web, we want to hear about it.
PublishThis data-powered semantic search technology utilizes a continuously growing database of topics (nearly 20 million) across dozens of industry verticals. We leverage these pre-researched and segmented databases as a semantic reference point to help determine the likely relevancy of a topic in the many forms of content that exist either on the web or via our client’s content libraries.
If you are curating fresh 3rd party content, a user who is interested in what you’ve presented may click off your site. However, showing your customers that you’re serious about relevant and timely content will build greater brand trust, improved engagement and return visits to your site or feed. Smart marketers are establishing leadership positions and rich content resources with collections of relevant content from around the web, mixing it with their own, targeted content. Curating 3rd party content can help you increase freshness and frequency, which in turn can help build your social presence especially via feeds into Facebook, Twitter or Pinterest.
PublishThis was designed to be a powerful, single content engine that can work across any and all marketing channels, including web, email, mobile and social.
We offer three (3) primary implementation options:
- API: use our JSON API to integrate fresh content into any template across some or all of your marketing channels, including web, email, mobile or social experiences.
- CMS Plug-in: PublishThis for WordPress offers incredible publishing flexibility and little to no IT involvement.
- Hosted: PublishThis offers multiple hosted options where we can host an entire website, microsite or specific content modules to meet your specific digital product offerings.
Additionally, PublishThis has its own private cloud infrastructure to provide always-on hosting support and consistent up-time so you can continue to grow your business.
PublishThis Platform offers deep social trending data that highlights content that has the most shares, retweets and likes. We incorporate this data into our back-end content curation tools and also offer it up via our API’s and Hosted options to ensure your customers are seeing the content that is most likely trending across the most popular social sites, including Facebook, LinkedIn and Twitter.
Yes, while PublishThis semantic search technology was primarily designed to monitor AND re-package/publish content to help businesses improve their relevance and engagement with customers, it also excels at pinpointing relevancy on specific topics within a niche or industry vertical.
We offer a range of analytics to help optimize content engagement and conversion metrics. We welcome the opportunity to explore customized ways to leverage our analytics engine.
We have created our own robust cloud-based infrastructure to ensure enterprise-grade scalability, reliability and up-time. The PublishThis platform has been architected to be flexible with extensive customizability built-in to be modular and easy to implement. Our team has previously developed and managed white-label solutions for some of the web’s largest online publishers (including AOL, New York Times, About.com and iVillage) and can serve a reliable, high-performance experience to our partners and end users. Clients can take advantage of our next-generation SaaS platform to get the latest and always up-to-date features.
We offer multiple software license options designed to fit a variety of mid to large-size businesses with a range of complex needs. We would be happy to speak with you about your specific project or marketing challenges.
We are headquartered in Los Angeles with satellite offices in San Francisco, New York and E.Europe.