If I aggregate content, am I just encouraging clicks off my site?
If you are curating fresh 3rd party content, a user who is interested in what you’ve presented may click off your site. However, showing your customers that you’re serious about relevant and timely content will build greater brand trust, improved engagement and return visits to your site or feed. Smart marketers are establishing leadership positions and rich content resources with collections of relevant content from around the web, mixing it with their own, targeted content. Curating 3rd party content can help you increase freshness and frequency, which in turn can help build your social presence especially via feeds into Facebook, Twitter or Pinterest.
