In case you missed it, the Content Marketing Institute hosted another rendition of their virtual one-day conference “ContentTECH” and, like last year, it was a well-orchestrated event with lots of opportunities to network and some great presentations throughout the day. While I enjoyed some excellent shows put on by Marketo, BrightTALK, and Xerox, my favorite part of […] ...more
Medium is a great long form content creation system for journalists and being able to use all of that long form journalism to make a content website that is sponsored is a great way to pay for all of that journalism.
Broken down by the 3 pillars of content, you have original content, which is what Medium is trying to build a team to do, purchased content (like AP or Reuters), or curation (like PublishThis). Building a microsite is possible with all of those options, but if you did a blend, and relied more on curation+thought leadership of what you curated, you could build the microsites faster and be just as relevant as one that is built entirely on all original content.
There are plenty of things about Medium that are interesting from a media point of view, including the fact that it is a blend of platform and publisher - hosting content that others write for free, but also commissioning its own content from established writers....more
See this important article from PublishThis Advisor (and CEO of Bottlenose) Nova Spivack, which sets up the idea of standardization for this highly useful content form: cards.
Editor's note: Nova Spivack is the co-founder and CEO of Bottlenose, an angel investor, and a noted technology futurist. Cards are fast becoming the hot new design paradigm for mobile apps, but their importance goes far beyond mobile....more
PublishThis client MultiView has an amazing new web documentary series called Good Company that helps highlight the entrepreneurial spirit of American small business. Check out their latest video, which focuses on Be Adaptive, a company that is helping people pursue their interests despite impairment.
Be Adaptive has the motto, "If you can dream it, we can build it." They specialize in manufacturing shooting equipment for those who have been disabled and can no longer hunt independently. MultiView's Good Company documents this empowering story and highlights the journey of regaining one's passion and independence....more
We thought it would be great to help introduce our newest PublishThis Advisor, Robert Rose, with a roundup of recent discussions about him. In addition to joining our Advisory Board, Robert has been in the news discussing his latest book, Experiences, which is due out soon, has been asked about Content Strategies for the New […] ...more
Transcript of our Press Release from 11/17/14 SIGN UP FOR THE FREE CONTENT 2015 WEBINAR! Los Angeles, CA: PublishThis, the industry’s most advanced content monitoring, discovery, and publishing platform for business professionals, today announced an expansion of its Advisory Board to include Robert Rose, one of the preeminent voices in Content Strategy and Marketing. Rose […] ...more
PublishThis says: PublishThis user Pam Didner explores the way our changing technology and the way it pervades the life of people these days should affect how we think about content and its format, delivery, and impact. As a devoted user of our platform, Pam is a notable thought leader who does a great job of […] ...more
No one should be surprised that the bandwidth at Content Marketing World had to be really good in early September. I’m guessing that the great city of Cleveland has rarely had the kind of Twitter activity that it experienced during the Content Marketing Institute’s big show earlier this month, Content Marketing World. In just about […] ...more
The Content Marketing Institute, headed by the ‘Godfather of Content Marketing’ himself, Joe Pulizzi, really knows how to put on a show. Content Marketing World 2014 landed in Cleveland this week and our PublishThis team was there to learn from world-class thought leaders, meet up with many of our clients like SAP, Symrise, and MultiView, and also to […] ...more
PublishThis is proud to have joined the newly-launched Content Collective, a platform Outbrain has developed to bring together influential voices in Content Marketing to help brands gain exposure to thought leaders in the industry while also introducing them to best-in-breed technology and services that can help them achieve their goals. Even if you are not […] ...more