Johnston Press Launches Unique Microsite on Scottish Independence

Johnston Press Launches Unique Microsite on Scottish Independence

A Unique Platform for Covering a History-Making Story Johnston Press’ recent launch of a microsite called the Scottish Independence Platform is an interesting example of modern journalism. By curating a cross-section of editorial voices about this important story alongside the ongoing debate on social platforms, and their own original content from their main site, Johnston Press […] ...more

World Cup is a Content Marketing Bonanza with Bite

World Cup is a Content Marketing Bonanza with Bite

The World Cup is once every four years.  It’s not only a chance for people to come together to root for their country, but it’s also a brand and marketing gold mine. Just like the Olympics, the World Cup provides a strong audience following with only the need for augmented marketing to get audiences to […] ...more

How Students Used PublishThis to Curate RJI’s Mobile First Symposium | Mediashift | PBS

How Students Used PublishThis to Curate RJI’s Mobile First Symposium | Mediashift | PBS

23 minutes ago Editor’s Note Great article on how students at one of the country’s most prestigious journalism schools used PublishThis to “live-curate” an event about the need for publishers of all kinds to adopt a Mobile First strategy. The event featured speakers from Google, CNN, Hearst, Mashable, and many more influential organizations. While the […] ...more

PublishThis Named an EContent Magazine Trendsetting Product for 2014

PublishThis Named an EContent Magazine Trendsetting Product for 2014

EContent Magazine Names PublishThis a Trendsetting Product for 2014 EContent magazine, who previously named PublishThis as one of the 100 most important companies in digital media, has now honored our platform as an EContent Trendsetting Product for 2014. We’re in great company with the likes of products from Facebook, Flipboard, and Adobe. EContent says that among […] ...more

How To Create a Video Content Marketing Strategy for YouTube [Creators Tip #136]

How To Create a Video Content Marketing Strategy for YouTube [Creators Tip #136]

7 hours ago In this week’s Creator’s Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience. Read More at www.reelseo.com ...more

You’re Blogging It Wrong: 5 Common Content Mistakes

You’re Blogging It Wrong: 5 Common Content Mistakes

9 hours ago We have all heard about how to use the right keywords and how to keep an editorial calendar enough times to know the blogging basics, but that’s not all that goes into it. Putting out interesting, thought-provoking content will encourage others to return to see what else you have to say and to […] ...more

5 Reasons to be Wildly Excited About Content Marketing

5 Reasons to be Wildly Excited About Content Marketing

11 hours ago The other day I was a guest on Dr. Jon Buscall’s very fine podcast and we chatted about the marketing challenge of fighting through information density on the web. It was a fun and intense discussion but then he interjected a comment that caused me to twitch: "I hope our listeners aren’t […] ...more

Content Syndication: The Art of Effectively Using Existing Content

Content Syndication: The Art of Effectively Using Existing Content

5 weeks ago Written by Jessica Davis of Godot Media Many companies and content creators do produce great content, but no one gets to see it. All the effort and skill [ ] Content Syndication: The Art of Effectively Using Existing Content is a post from: ConverStations You just finished reading Content … Read More […] ...more

Top 7 Reasons Your Content Goes Viral

Top 7 Reasons Your Content Goes Viral

5 weeks ago Isn’t it fair to say that we are experiencing content and information overload?  One could even argue that the best content will not be read if it lacks the right timing and    ability to reach its target audience.     A lot of content gets lost amongst the fiercely competitive online marketing … Read […] ...more

What Does Sponsored Content Mean for Content Marketing?

What Does Sponsored Content Mean for Content Marketing?

5 weeks ago We’ve all seen it on Twitter: a brand’s or celebrity’s account delivering a seemingly succinct and action-driving message, only to end with a distracting "#spon" or "#ad," in the hope of complying with the Federal Trade Commission’s (FTC) new social media advertising regulations. Even worse, a … Read More at www.business2community.com ...more