Content Creation 2.0: Curation and Social Ideation for Content Marketing

Content Creation 2.0: Curation and Social Ideation for Content Marketing

We agree with CNBC that curation is one of the most overused words of 2014. While the term has long been associated with picking paintings on the wall of a museum, it’s been used more broadly to describe the work of any keeper of a cultural heritage institution, and it now has turned into a term […] ...more

Johnston Press Launches Unique Microsite on Scottish Independence

Johnston Press Launches Unique Microsite on Scottish Independence

A Unique Platform for Covering a History-Making Story Johnston Press’ recent launch of a microsite called the Scottish Independence Platform is an interesting example of modern journalism. By curating a cross-section of editorial voices about this important story alongside the ongoing debate on social platforms, and their own original content from their main site, Johnston Press […] ...more

Remix is the New Content-Content Marketing Recirculation

Remix is the New Content-Content Marketing Recirculation

With companies feeling the heat to produce more content more often, creating fresh, relevant content at scale poses a huge challenge. Fortunately, with a good mixed content strategy that includes original, curated, automated and/or licensed content, you can ease the burden without removing any of the power of your editorial voice.  Some may think this […] ...more

How Students Used PublishThis to Curate RJI’s Mobile First Symposium | Mediashift | PBS

How Students Used PublishThis to Curate RJI’s Mobile First Symposium | Mediashift | PBS

23 minutes ago Editor’s Note Great article on how students at one of the country’s most prestigious journalism schools used PublishThis to “live-curate” an event about the need for publishers of all kinds to adopt a Mobile First strategy. The event featured speakers from Google, CNN, Hearst, Mashable, and many more influential organizations. While the […] ...more

Annotation Tips for Curated Content

Annotation Tips for Curated Content

While simple content curation is a good way to develop thought leadership for your business, adding your own original commentary to complement third-party content you share to your blog, social feeds, and e-mail newsletters helps you develop a stronger editorial voice that will help you connect with your audience. Within PublishThis, this is called “Annotation” […] ...more

How Instagram is the Key to Content Marketing for Millennials

How Instagram is the Key to Content Marketing for Millennials

As a member of the Generation Y Millennials, or what some deem the “me-centric” generation, Instagram has consumed a large amount of our time. With our short attention spans, we’ll surely switch to another app at some point, but Instagram’s hold has been strong because it appeals to our selfie-obsessed, image-driven way of communicating and […] ...more

LandLordStation Drives Engagement with PublishThis

LandLordStation Drives Engagement with PublishThis

LandLordStation has a clear goal: be the ultimate digital tool for smaller-scale property owners. Forward-thinking CEO Copley Broer knew that in order for his platform to achieve that goal, he needed to offer a compelling mix of features that were useful to his subscribers without adding so much overhead that he couldn’t keep his pricing at […] ...more

How To Create a Video Content Marketing Strategy for YouTube [Creators Tip #136]

How To Create a Video Content Marketing Strategy for YouTube [Creators Tip #136]

7 hours ago In this week’s Creator’s Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience. Read More at www.reelseo.com ...more

You’re Blogging It Wrong: 5 Common Content Mistakes

You’re Blogging It Wrong: 5 Common Content Mistakes

9 hours ago We have all heard about how to use the right keywords and how to keep an editorial calendar enough times to know the blogging basics, but that’s not all that goes into it. Putting out interesting, thought-provoking content will encourage others to return to see what else you have to say and to […] ...more

5 Reasons to be Wildly Excited About Content Marketing

5 Reasons to be Wildly Excited About Content Marketing

11 hours ago The other day I was a guest on Dr. Jon Buscall’s very fine podcast and we chatted about the marketing challenge of fighting through information density on the web. It was a fun and intense discussion but then he interjected a comment that caused me to twitch: "I hope our listeners aren’t […] ...more