We all know now that Content Marketing is really about storytelling. Few companies know how to tell a story like Disney and their finest work is often demonstrated in their theme parks. With 3-D space as their palette, Disney is able to design an experience that immerses you in their world by engaging all of your […] ...more
Medium is a great long form content creation system for journalists and being able to use all of that long form journalism to make a content website that is sponsored is a great way to pay for all of that journalism.
Broken down by the 3 pillars of content, you have original content, which is what Medium is trying to build a team to do, purchased content (like AP or Reuters), or curation (like PublishThis). Building a microsite is possible with all of those options, but if you did a blend, and relied more on curation+thought leadership of what you curated, you could build the microsites faster and be just as relevant as one that is built entirely on all original content.
There are plenty of things about Medium that are interesting from a media point of view, including the fact that it is a blend of platform and publisher - hosting content that others write for free, but also commissioning its own content from established writers....more
Earlier this summer, I wrote about how curation and content monitoring are powerful tools for content creation. However, there are two additional key strategies I also use at the beginning and end of content creation that help me produce content I know will be useful and relevant for my audience: testing and promotion. Testing Content […] ...more
Why do we love charts, shapes, and infographics so much in Content Marketing? Probably because it’s a delightfully shorthand way to communicate. It’s no secret that modern audiences learn things more effectively when they are presented visually. You can rail against the death of the word or you can just do what you know will […] ...more
In 2014, everyone knows that your brand needs to be social and interact with your audiences wherever they live. But there’s just posting to social pages and building followers/fans and then there is truly harnessing the power of your community online. A key way to do that right now is the beloved (and sometimes reviled) […] ...more
We agree with CNBC that curation is one of the most overused words of 2014. While the term has long been associated with picking paintings on the wall of a museum, it’s been used more broadly to describe the work of any keeper of a cultural heritage institution, and it now has turned into a term […] ...more
A Unique Platform for Covering a History-Making Story Johnston Press’ recent launch of a microsite called the Scottish Independence Platform is an interesting example of modern journalism. By curating a cross-section of editorial voices about this important story alongside the ongoing debate on social platforms, and their own original content from their main site, Johnston Press […] ...more
With companies feeling the heat to produce more content more often, creating fresh, relevant content at scale poses a huge challenge. Fortunately, with a good mixed content strategy that includes original, curated, automated and/or licensed content, you can ease the burden without removing any of the power of your editorial voice. Some may think this […] ...more
The Future of Business site, implemented with PublishThis, wins an award! Finding a unique way to tell stories that will draw potential customers to your site has its own rewards but you can qualify for an award, too. If you are the smart folks at SAP and White Rhino, your creative and technical prowess can […] ...more
23 minutes ago Editor’s Note Great article on how students at one of the country’s most prestigious journalism schools used PublishThis to “live-curate” an event about the need for publishers of all kinds to adopt a Mobile First strategy. The event featured speakers from Google, CNN, Hearst, Mashable, and many more influential organizations. While the […] ...more