Medium is a great long form content creation system for journalists and being able to use all of that long form journalism to make a content website that is sponsored is a great way to pay for all of that journalism.
Broken down by the 3 pillars of content, you have original content, which is what Medium is trying to build a team to do, purchased content (like AP or Reuters), or curation (like PublishThis). Building a microsite is possible with all of those options, but if you did a blend, and relied more on curation+thought leadership of what you curated, you could build the microsites faster and be just as relevant as one that is built entirely on all original content.
There are plenty of things about Medium that are interesting from a media point of view, including the fact that it is a blend of platform and publisher - hosting content that others write for free, but also commissioning its own content from established writers....more
The New Year is upon us and as we reflect upon 2014, we also want to prepare for the new one. As content marketing has become the mainstream for industries of all type, formulating a solid strategy along with the right tool sets remains the key to creating successful output for your brand or company. Robert […] ...more
It’s late December and your holiday shopping should be over. Hanukkah has already begun, Christmas and Kwanzaa are barely an Amazon Prime shipping period away. What you don’t need right now is a gift-giving guide. You should be done. I’m here instead to help you with a Gift-Getting Guide for Content Marketers. In other words, […] ...more
Thanks to the many attendees who joined our Content 2015 webinar on December 10th. This was our first company webinar and we ran a little long at the end (we couldn’t stop Matt and Robert, who were both sharing such important information!) so we missed the chance for our Q&A session. So, as promised, here […] ...more
Pardot's Mathew Sweezey compiles some thoughts for Content Marketing in 2015, including some winners and losers, trends that hurt the industry and things we can't shake. Interesting reading and good comments, too.
Mathew Sweezey | November 13, 2014 | Comments 2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Nobody would argue with me if I said 2014 was the year of content marketing....more
Editor’s Note: Robert’s thoughtful piece is an introduction to many ideas we’ll discuss during our webinar on December 10th. Join us for this useful session by registering here. Albert Einstein (yeah, doesn’t every post start with an Einstein quote these days) once said “It has become appallingly obvious that our technology has exceeded our humanity”. And, I […] ...more
See this important article from PublishThis Advisor (and CEO of Bottlenose) Nova Spivack, which sets up the idea of standardization for this highly useful content form: cards.
Editor's note: Nova Spivack is the co-founder and CEO of Bottlenose, an angel investor, and a noted technology futurist. Cards are fast becoming the hot new design paradigm for mobile apps, but their importance goes far beyond mobile....more
PublishThis client MultiView has an amazing new web documentary series called Good Company that helps highlight the entrepreneurial spirit of American small business. Check out their latest video, which focuses on Be Adaptive, a company that is helping people pursue their interests despite impairment.
Be Adaptive has the motto, "If you can dream it, we can build it." They specialize in manufacturing shooting equipment for those who have been disabled and can no longer hunt independently. MultiView's Good Company documents this empowering story and highlights the journey of regaining one's passion and independence....more
We thought it would be great to help introduce our newest PublishThis Advisor, Robert Rose, with a roundup of recent discussions about him. In addition to joining our Advisory Board, Robert has been in the news discussing his latest book, Experiences, which is due out soon, has been asked about Content Strategies for the New […] ...more
Transcript of our Press Release from 11/17/14 SIGN UP FOR THE FREE CONTENT 2015 WEBINAR! Los Angeles, CA: PublishThis, the industry’s most advanced content monitoring, discovery, and publishing platform for business professionals, today announced an expansion of its Advisory Board to include Robert Rose, one of the preeminent voices in Content Strategy and Marketing. Rose […] ...more