Super Content Marketing: Round-up of Comic-Con 2014′s Best Marketing Stories

Super Content Marketing: Round-up of Comic-Con 2014′s Best Marketing Stories

San Diego Comic-Con has been called many things (“Nerd Prom,” “Geekapalooza”) but nowadays, it is maybe the most important marketing platform for the entertainmen t industry. Most entertainment companies save up their reveals, their trailers, and big star appearances for this huge event.  But how do they do on content marketing at the event? Many […] ...more

PublishThis joins Outbrain’s Content Collective as a Thought Leader in Content Marketing

PublishThis joins Outbrain’s Content Collective as a Thought Leader in Content Marketing

PublishThis is proud to have joined the newly-launched Content Collective, a platform Outbrain has developed to bring together influential voices in Content Marketing to help brands gain exposure to thought leaders in the industry while also introducing them to best-in-breed technology and services that can help them achieve their goals. Even if you are not […] ...more

Social Media Content Marketing and the #PowerofHashtags

Social Media Content Marketing and the #PowerofHashtags

In 2014, everyone knows that your brand needs to be social and interact with your audiences wherever they live. But there’s just posting to social pages and building followers/fans and then there is truly harnessing the power of your community online. A key way to do that right now is the beloved (and sometimes reviled) […] ...more

Content Creation 2.0: Curation and Social Ideation for Content Marketing

Content Creation 2.0: Curation and Social Ideation for Content Marketing

We agree with CNBC that curation is one of the most overused words of 2014. While the term has long been associated with picking paintings on the wall of a museum, it’s been used more broadly to describe the work of any keeper of a cultural heritage institution, and it now has turned into a term […] ...more

Johnston Press Launches Unique Microsite on Scottish Independence

Johnston Press Launches Unique Microsite on Scottish Independence

A Unique Platform for Covering a History-Making Story Johnston Press’ recent launch of a microsite called the Scottish Independence Platform is an interesting example of modern journalism. By curating a cross-section of editorial voices about this important story alongside the ongoing debate on social platforms, and their own original content from their main site, Johnston Press […] ...more

Remix is the New Content-Content Marketing Recirculation

Remix is the New Content-Content Marketing Recirculation

With companies feeling the heat to produce more content more often, creating fresh, relevant content at scale poses a huge challenge. Fortunately, with a good mixed content strategy that includes original, curated, automated and/or licensed content, you can ease the burden without removing any of the power of your editorial voice.  Some may think this […] ...more

World Cup is a Content Marketing Bonanza with Bite

World Cup is a Content Marketing Bonanza with Bite

The World Cup is once every four years.  It’s not only a chance for people to come together to root for their country, but it’s also a brand and marketing gold mine. Just like the Olympics, the World Cup provides a strong audience following with only the need for augmented marketing to get audiences to […] ...more

SAP and White Rhino win 2014 AVA Digital award for the Future of Business microsite

SAP and White Rhino win 2014 AVA Digital award for the Future of Business microsite

The Future of Business site, implemented with PublishThis, wins an award! Finding a unique way to tell stories that will draw potential customers to your site has its own rewards but you can qualify for an award, too. If you are the smart folks at SAP and White Rhino, your creative and technical prowess can […] ...more

How Students Used PublishThis to Curate RJI’s Mobile First Symposium | Mediashift | PBS

How Students Used PublishThis to Curate RJI’s Mobile First Symposium | Mediashift | PBS

23 minutes ago Editor’s Note Great article on how students at one of the country’s most prestigious journalism schools used PublishThis to “live-curate” an event about the need for publishers of all kinds to adopt a Mobile First strategy. The event featured speakers from Google, CNN, Hearst, Mashable, and many more influential organizations. While the […] ...more

PublishThis Named an EContent Magazine Trendsetting Product for 2014

PublishThis Named an EContent Magazine Trendsetting Product for 2014

EContent Magazine Names PublishThis a Trendsetting Product for 2014 EContent magazine, who previously named PublishThis as one of the 100 most important companies in digital media, has now honored our platform as an EContent Trendsetting Product for 2014. We’re in great company with the likes of products from Facebook, Flipboard, and Adobe. EContent says that among […] ...more