Content Creation 2.0: Testing and Promotion for Content Marketing

Content Creation 2.0: Testing and Promotion for Content Marketing

Earlier this summer, I wrote about how curation and content monitoring are powerful tools for content creation. However, there are two additional key strategies I also use at the beginning and end of content creation that help me produce content I know will be useful and relevant for my audience: testing and promotion. Testing Content […] ...more

3 Content Marketing Tips from the #Nike-#Adidas War

3 Content Marketing Tips from the #Nike-#Adidas War

In the multi-billion dollar sports footwear business, two mighty titans stand above the rest. Adidas and Nike have been competitors in this category for decades. But the story isn’t just about how their product stacks up against each other; the similarities and differences in their marketing efforts are at least as interesting.  Nike consistently dominates […] ...more

The Geometry of Content Marketing

The Geometry of Content Marketing

Why do we love charts, shapes, and infographics so much in Content Marketing? Probably because it’s a delightfully shorthand way to communicate. It’s no secret that modern audiences learn things more effectively when they are presented visually. You can rail against the death of the word or you can just do what you know will […] ...more

Super Content Marketing: Round-up of Comic-Con 2014′s Best Marketing Stories

Super Content Marketing: Round-up of Comic-Con 2014′s Best Marketing Stories

San Diego Comic-Con has been called many things (“Nerd Prom,” “Geekapalooza”) but nowadays, it is maybe the most important marketing platform for the entertainmen t industry. Most entertainment companies save up their reveals, their trailers, and big star appearances for this huge event.  But how do they do on content marketing at the event? Many […] ...more

PublishThis joins Outbrain’s Content Collective as a Thought Leader in Content Marketing

PublishThis joins Outbrain’s Content Collective as a Thought Leader in Content Marketing

PublishThis is proud to have joined the newly-launched Content Collective, a platform Outbrain has developed to bring together influential voices in Content Marketing to help brands gain exposure to thought leaders in the industry while also introducing them to best-in-breed technology and services that can help them achieve their goals. Even if you are not […] ...more

Social Media Content Marketing and the #PowerofHashtags

Social Media Content Marketing and the #PowerofHashtags

In 2014, everyone knows that your brand needs to be social and interact with your audiences wherever they live. But there’s just posting to social pages and building followers/fans and then there is truly harnessing the power of your community online. A key way to do that right now is the beloved (and sometimes reviled) […] ...more

Content Creation 2.0: Curation and Social Ideation for Content Marketing

Content Creation 2.0: Curation and Social Ideation for Content Marketing

We agree with CNBC that curation is one of the most overused words of 2014. While the term has long been associated with picking paintings on the wall of a museum, it’s been used more broadly to describe the work of any keeper of a cultural heritage institution, and it now has turned into a term […] ...more

Johnston Press Launches Unique Microsite on Scottish Independence

Johnston Press Launches Unique Microsite on Scottish Independence

A Unique Platform for Covering a History-Making Story Johnston Press’ recent launch of a microsite called the Scottish Independence Platform is an interesting example of modern journalism. By curating a cross-section of editorial voices about this important story alongside the ongoing debate on social platforms, and their own original content from their main site, Johnston Press […] ...more

Remix is the New Content-Content Marketing Recirculation

Remix is the New Content-Content Marketing Recirculation

With companies feeling the heat to produce more content more often, creating fresh, relevant content at scale poses a huge challenge. Fortunately, with a good mixed content strategy that includes original, curated, automated and/or licensed content, you can ease the burden without removing any of the power of your editorial voice.  Some may think this […] ...more

World Cup is a Content Marketing Bonanza with Bite

World Cup is a Content Marketing Bonanza with Bite

The World Cup is once every four years.  It’s not only a chance for people to come together to root for their country, but it’s also a brand and marketing gold mine. Just like the Olympics, the World Cup provides a strong audience following with only the need for augmented marketing to get audiences to […] ...more