Content Curation: The Key to a Successful Content Marketing Marriage

Content Curation: The Key to a Successful Content Marketing Marriage

Spring is here and that means the wedding invitations will start hitting the mailboxes. My own walk down the aisle is coming up and I’ve been thinking a lot about what it takes to have a successful marriage. It’s exciting but also intimidating! How do you forge a relationship to last a lifetime? The advice […] ...more

PublishThis Platform Release – 3.4.4

PublishThis Platform Release – 3.4.4

PublishThis is happy to announce our latest release, built specifically from your feedback. Thanks for providing your insight into how we can continue to develop PublishThis to meet your goals. With a wide-ranging client base from FoxSports to Gorilla Glue, Sage Software, and COX Media, we are always excited to hear more details about how our customers are […] ...more

Marketing Is Unstructured

Marketing Is Unstructured

So, I was speaking at a technology event last week, and the audience was full of technical content specialists. In a talk that preceded mine, one of the speakers got up and said something that made me laugh out loud. (I told him I was going to steal it.) This is what he said: “Marketing is unstructured.” […] ...more

Get Lucky With Content Marketing

Get Lucky With Content Marketing

St. Patrick’s Day is right around the corner! We’re planning our traditional Irish corned beef & cabbage dinner, buying green dye for our beer, searching for that 1 in 10,000 four-leaf clover, and hoping the “Luck of the Irish” comes our way. When it comes to content though, creating engaging and relevant content has nothing to […] ...more

What is Big Content?

What is Big Content?

So, I had a dream one night last week. Alex Trebek takes the podium and opens the game. “I’ll take Emergent Marketing Problems for $800,” I say. “The answer?” says Alex. “This big problem that you think you have solved is about to become a huge issue for you.” “What is analytics?” says the competitor […] ...more

ContentTECH 2015: Content Marketing Conferences Go Virtual

ContentTECH 2015: Content Marketing Conferences Go Virtual

In case you missed it, the Content Marketing Institute hosted another rendition of their virtual one-day conference “ContentTECH” and, like last year, it was a well-orchestrated event with lots of opportunities to network and some great presentations throughout the day. While I enjoyed some excellent shows put on by Marketo, BrightTALK, and Xerox, my favorite part of […] ...more

Content Is What We Are

Content Is What We Are

My Friday question for ya’ll… Why is content so important to business? So, two quick stories. Story one. Last week I was advising an enterprise B2B client that, 18 months ago, launched a new – separate – digital content platform that represented a sparkly new brand initiative. (Yes, it was expensive.) Why was it separate, you ask? […] ...more

What You Can Learn About Content Marketing from the Oscars

What You Can Learn About Content Marketing from the Oscars

Whether you care about the Academy Awards or not, chances are that you’ve got a few favorite movies. The reason you fell in love with those movies is likely because they connected with you on a personal level and the advertising for it probably gave you a clue that it was for you. When it comes […] ...more

Sweeten up your Brand – Valentine’s Day Content Marketing Roundup

Sweeten up your Brand – Valentine’s Day Content Marketing Roundup

Valentine’s Day is just around the corner…including the stresses, fun, and huge spending that comes with this decidedly Hallmark kind of holiday. As one of the most heavily marketed holidays, you know the florists, candy stores, and restaurants expect brisk business in the build-up to the big day at the middle of our shortest month. […] ...more

Content Marketing Authenticity Isn’t What You Think It Is

Content Marketing Authenticity Isn’t What You Think It Is

We all know now that Content Marketing is really about storytelling and recent studies show that the authenticity of your stories is key for Millennials and the generation just behind them. Few companies know how to tell a story like Disney and their finest work is often demonstrated in their theme parks. With 3-D space as their […] ...more