People, devices and the future of content marketing

People, devices and the future of content marketing

PublishThis says: PublishThis user Pam Didner explores the way our changing technology and the way it pervades the life of people these days should affect how we think about content and its format, delivery, and impact. As a devoted user of our platform, Pam is a notable thought leader who does a great job of […] ...more

The Spooktacular Halloween Content Marketing Roundup

The Spooktacular Halloween Content Marketing Roundup

Halloween is quickly approaching.  A time to dress up as someone your not, binge eat on candy without being too cruelly judged, and for dentists to boost their client list.  As for most every holiday, marketing efforts piggyback and leverage the popularity and already established following to boost their own marketing initiatives and goals. For […] ...more

Carbonate Your Content Marketing: 3 Lessons Learned from Coca-Cola

Carbonate Your Content Marketing: 3 Lessons Learned from Coca-Cola

Few brands can boast the power and recognition of Coca-Cola. Their soft drinks are ubiquitous in the US and around the world, their products are enjoyed multiple times a day by a huge number of customers, and there’s almost nowhere to go but down. Too much success sounds like a nice problem to have but it […] ...more

Top 25 Content Marketing World Tweets

Top 25 Content Marketing World Tweets

No one should be surprised that the bandwidth at Content Marketing World had to be really good in early September. I’m guessing that the great city of Cleveland has rarely had the kind of Twitter activity that it experienced during the Content Marketing Institute’s big show earlier this month, Content Marketing World. In just about […] ...more

Fall Ball: Autumnal Content Marketing

Fall Ball: Autumnal Content Marketing

Get ready for the Fall sports season! Sports fans are about to become inundated with NFL, NBA and NHL content. This year, companies won’t just be using content marketing with sports fans, they’ll be learning from them and maybe even from the games themselves. In the spirit of the season, check out this roundup of content […] ...more

The 10 Best Things at Content Marketing World 2014

The 10 Best Things at Content Marketing World 2014

The Content Marketing Institute, headed by the ‘Godfather of Content Marketing’ himself, Joe Pulizzi, really knows how to put on a show. Content Marketing World 2014 landed in Cleveland this week and our PublishThis team was there to learn from world-class thought leaders, meet up with many of our clients like SAP, Symrise, and MultiView, and also to […] ...more

Content Creation 2.0: Testing and Promotion for Content Marketing

Content Creation 2.0: Testing and Promotion for Content Marketing

Earlier this summer, I wrote about how curation and content monitoring are powerful tools for content creation. However, there are two additional key strategies I also use at the beginning and end of content creation that help me produce content I know will be useful and relevant for my audience: testing and promotion. Testing Content […] ...more

3 Content Marketing Tips from the #Nike-#Adidas War

3 Content Marketing Tips from the #Nike-#Adidas War

In the multi-billion dollar sports footwear business, two mighty titans stand above the rest. Adidas and Nike have been competitors in this category for decades. But the story isn’t just about how their product stacks up against each other; the similarities and differences in their marketing efforts are at least as interesting.  Nike consistently dominates […] ...more

The Geometry of Content Marketing

The Geometry of Content Marketing

Why do we love charts, shapes, and infographics so much in Content Marketing? Probably because it’s a delightfully shorthand way to communicate. It’s no secret that modern audiences learn things more effectively when they are presented visually. You can rail against the death of the word or you can just do what you know will […] ...more

Super Content Marketing: Round-up of Comic-Con 2014’s Best Marketing Stories

Super Content Marketing: Round-up of Comic-Con 2014’s Best Marketing Stories

San Diego Comic-Con has been called many things (“Nerd Prom,” “Geekapalooza”) but nowadays, it is maybe the most important marketing platform for the entertainmen t industry. Most entertainment companies save up their reveals, their trailers, and big star appearances for this huge event.  But how do they do on content marketing at the event? Many […] ...more