Content Marketing Expert Robert Rose Joins PublishThis for the Content 2015 Webinar

Content Marketing Expert Robert Rose Joins PublishThis for the Content 2015 Webinar

We thought it would be great to help introduce our newest PublishThis Advisor, Robert Rose, with a roundup of recent discussions about him. In addition to joining our Advisory Board, Robert has been in the news discussing his latest book, Experiences, which is due out soon, has been asked about Content Strategies for the New […] ...more

PublishThis Adds Leading Content Strategist Robert Rose to its Advisory Board

PublishThis Adds Leading Content Strategist Robert Rose to its Advisory Board

Transcript of our Press Release from 11/17/14 SIGN UP FOR THE FREE CONTENT 2015 WEBINAR! Los Angeles, CA: PublishThis, the industry’s most advanced content monitoring, discovery, and publishing platform for business professionals, today announced an expansion of its Advisory Board to include Robert Rose, one of the preeminent voices in Content Strategy and Marketing. Rose […] ...more

3 Questions on Solving B2B Media Challenges in 2015 with Former ABM President Clark Pettit

3 Questions on Solving B2B Media Challenges in 2015 with Former ABM President Clark Pettit

Few people know B2B enterprise publishing like Clark Pettit, former president of the Association of Business Information and Media Companies. Clark joined the PublishThis Advisory Board in 2014 to help the company expand its focus on bringing enterprise B2B media companies a solution that would help them produce better, more targeted content in a scalable way. […] ...more

People, devices and the future of content marketing

People, devices and the future of content marketing

PublishThis says: PublishThis user Pam Didner explores the way our changing technology and the way it pervades the life of people these days should affect how we think about content and its format, delivery, and impact. As a devoted user of our platform, Pam is a notable thought leader who does a great job of […] ...more

The Spooktacular Halloween Content Marketing Roundup

The Spooktacular Halloween Content Marketing Roundup

Halloween is quickly approaching.  A time to dress up as someone your not, binge eat on candy without being too cruelly judged, and for dentists to boost their client list.  As for most every holiday, marketing efforts piggyback and leverage the popularity and already established following to boost their own marketing initiatives and goals. For […] ...more

Carbonate Your Content Marketing: 3 Lessons Learned from Coca-Cola

Carbonate Your Content Marketing: 3 Lessons Learned from Coca-Cola

Few brands can boast the power and recognition of Coca-Cola. Their soft drinks are ubiquitous in the US and around the world, their products are enjoyed multiple times a day by a huge number of customers, and there’s almost nowhere to go but down. Too much success sounds like a nice problem to have but it […] ...more

Top 25 Content Marketing World Tweets

Top 25 Content Marketing World Tweets

No one should be surprised that the bandwidth at Content Marketing World had to be really good in early September. I’m guessing that the great city of Cleveland has rarely had the kind of Twitter activity that it experienced during the Content Marketing Institute’s big show earlier this month, Content Marketing World. In just about […] ...more

Fall Ball: Autumnal Content Marketing

Fall Ball: Autumnal Content Marketing

Get ready for the Fall sports season! Sports fans are about to become inundated with NFL, NBA and NHL content. This year, companies won’t just be using content marketing with sports fans, they’ll be learning from them and maybe even from the games themselves. In the spirit of the season, check out this roundup of content […] ...more

The 10 Best Things at Content Marketing World 2014

The 10 Best Things at Content Marketing World 2014

The Content Marketing Institute, headed by the ‘Godfather of Content Marketing’ himself, Joe Pulizzi, really knows how to put on a show. Content Marketing World 2014 landed in Cleveland this week and our PublishThis team was there to learn from world-class thought leaders, meet up with many of our clients like SAP, Symrise, and MultiView, and also to […] ...more

Content Creation 2.0: Testing and Promotion for Content Marketing

Content Creation 2.0: Testing and Promotion for Content Marketing

Earlier this summer, I wrote about how curation and content monitoring are powerful tools for content creation. However, there are two additional key strategies I also use at the beginning and end of content creation that help me produce content I know will be useful and relevant for my audience: testing and promotion. Testing Content […] ...more