Top 25 Content Marketing World Tweets

Top 25 Content Marketing World Tweets

No one should be surprised that the bandwidth at Content Marketing World had to be really good in early September. I’m guessing that the great city of Cleveland has rarely had the kind of Twitter activity that it experienced during the Content Marketing Institute’s big show earlier this month, Content Marketing World. In just about […] ...more

Fall Ball: Autumnal Content Marketing

Fall Ball: Autumnal Content Marketing

Get ready for the Fall sports season! Sports fans are about to become inundated with NFL, NBA and NHL content. This year, companies won’t just be using content marketing with sports fans, they’ll be learning from them and maybe even from the games themselves. In the spirit of the season, check out this roundup of content […] ...more

The 10 Best Things at Content Marketing World 2014

The 10 Best Things at Content Marketing World 2014

The Content Marketing Institute, headed by the ‘Godfather of Content Marketing’ himself, Joe Pulizzi, really knows how to put on a show. Content Marketing World 2014 landed in Cleveland this week and our PublishThis team was there to learn from world-class thought leaders, meet up with many of our clients like SAP, Symrise, and MultiView, and also to […] ...more

Content Creation 2.0: Testing and Promotion for Content Marketing

Content Creation 2.0: Testing and Promotion for Content Marketing

Earlier this summer, I wrote about how curation and content monitoring are powerful tools for content creation. However, there are two additional key strategies I also use at the beginning and end of content creation that help me produce content I know will be useful and relevant for my audience: testing and promotion. Testing Content […] ...more

3 Content Marketing Tips from the #Nike-#Adidas War

3 Content Marketing Tips from the #Nike-#Adidas War

In the multi-billion dollar sports footwear business, two mighty titans stand above the rest. Adidas and Nike have been competitors in this category for decades. But the story isn’t just about how their product stacks up against each other; the similarities and differences in their marketing efforts are at least as interesting.  Nike consistently dominates […] ...more

The Geometry of Content Marketing

The Geometry of Content Marketing

Why do we love charts, shapes, and infographics so much in Content Marketing? Probably because it’s a delightfully shorthand way to communicate. It’s no secret that modern audiences learn things more effectively when they are presented visually. You can rail against the death of the word or you can just do what you know will […] ...more

Super Content Marketing: Round-up of Comic-Con 2014’s Best Marketing Stories

Super Content Marketing: Round-up of Comic-Con 2014’s Best Marketing Stories

San Diego Comic-Con has been called many things (“Nerd Prom,” “Geekapalooza”) but nowadays, it is maybe the most important marketing platform for the entertainmen t industry. Most entertainment companies save up their reveals, their trailers, and big star appearances for this huge event.  But how do they do on content marketing at the event? Many […] ...more

PublishThis joins Outbrain’s Content Collective as a Thought Leader in Content Marketing

PublishThis joins Outbrain’s Content Collective as a Thought Leader in Content Marketing

PublishThis is proud to have joined the newly-launched Content Collective, a platform Outbrain has developed to bring together influential voices in Content Marketing to help brands gain exposure to thought leaders in the industry while also introducing them to best-in-breed technology and services that can help them achieve their goals. Even if you are not […] ...more

Social Media Content Marketing and the #PowerofHashtags

Social Media Content Marketing and the #PowerofHashtags

In 2014, everyone knows that your brand needs to be social and interact with your audiences wherever they live. But there’s just posting to social pages and building followers/fans and then there is truly harnessing the power of your community online. A key way to do that right now is the beloved (and sometimes reviled) […] ...more

Content Creation 2.0: Curation and Social Ideation for Content Marketing

Content Creation 2.0: Curation and Social Ideation for Content Marketing

We agree with CNBC that curation is one of the most overused words of 2014. While the term has long been associated with picking paintings on the wall of a museum, it’s been used more broadly to describe the work of any keeper of a cultural heritage institution, and it now has turned into a term […] ...more