Content Success Isn’t A Destination

Content Success Isn’t A Destination

Many organizations want to know how to get good at content. I’ve recently done a little work for one such organization, a high-tech consumer-focused company. I was one of a long line of advisors – including at least two analyst firms, a consulting firm, and a digital agency – to suggest that this company merge […] ...more

Spring Cleaning Your Content Marketing Strategy

Spring Cleaning Your Content Marketing Strategy

Spring is officially here, even though it may not feel like it for many. Even after a very cold February, it won’t be long before everything thaws and we make our way into Summer. Spring is a great time to clean up accumulated clutter in your home or office. That means more than just paper; it’s also […] ...more

AOP Partners With Leading Content Platform PublishThis To Bring the Freshest, Most Relevant News to AOP Members

AOP Partners With Leading Content Platform PublishThis To Bring the Freshest, Most Relevant News to AOP Members

PublishThis is excited to partner with the Association of Online Publishers in the UK to bring the best industry news to its members. Many AOP UK members are already working with PublishThis on their own web sites, newsletters, and social updates. AOP UK joins the many trade associations working with PublishThis, including the Association of Business Information and Media, the Content Council, Digital Content Next, and the Mobile Marketing Association.

AOP and PublishThis have announced a new partnership for 2015 that will allow the AOP to use PublishThis' industry-leading content discovery, curation, and publishing platform to populate the AOP's news page and other channels. Tim Cain, Managing Director of the AOP said, "Partnering with PublishThis will allow us to monitor our industry, bring the ...

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Action Reduces Fear – Wisdom from Content Marketing Institute’s Robert Rose

Action Reduces Fear – Wisdom from Content Marketing Institute’s Robert Rose

The Intelligent Content Conference was last month – an overwhelming success. We had great speakers, amazing attendees (I continually learn so much from this group), and beautiful weather in our host city of San Francisco. Over and over, I heard about the challenge that many organizations face in transforming the way they treat content as a […] ...more

Content Curation: The Key to a Successful Content Marketing Marriage

Content Curation: The Key to a Successful Content Marketing Marriage

Spring is here and that means the wedding invitations will start hitting the mailboxes. My own walk down the aisle is coming up and I’ve been thinking a lot about what it takes to have a successful marriage. It’s exciting but also intimidating! How do you forge a relationship to last a lifetime? The advice […] ...more

PublishThis Platform Release – 3.4.4

PublishThis Platform Release – 3.4.4

PublishThis is happy to announce our latest release, built specifically from your feedback. Thanks for providing your insight into how we can continue to develop PublishThis to meet your goals. With a wide-ranging client base from FoxSports to Gorilla Glue, Sage Software, and COX Media, we are always excited to hear more details about how our customers are […] ...more

Marketing Is Unstructured

Marketing Is Unstructured

So, I was speaking at a technology event last week, and the audience was full of technical content specialists. In a talk that preceded mine, one of the speakers got up and said something that made me laugh out loud. (I told him I was going to steal it.) This is what he said: “Marketing is unstructured.” […] ...more

Get Lucky With Content Marketing

Get Lucky With Content Marketing

St. Patrick’s Day is right around the corner! We’re planning our traditional Irish corned beef & cabbage dinner, buying green dye for our beer, searching for that 1 in 10,000 four-leaf clover, and hoping the “Luck of the Irish” comes our way. When it comes to content though, creating engaging and relevant content has nothing to […] ...more

What is Big Content?

What is Big Content?

So, I had a dream one night last week. Alex Trebek takes the podium and opens the game. “I’ll take Emergent Marketing Problems for $800,” I say. “The answer?” says Alex. “This big problem that you think you have solved is about to become a huge issue for you.” “What is analytics?” says the competitor […] ...more

ContentTECH 2015: Content Marketing Conferences Go Virtual

ContentTECH 2015: Content Marketing Conferences Go Virtual

In case you missed it, the Content Marketing Institute hosted another rendition of their virtual one-day conference “ContentTECH” and, like last year, it was a well-orchestrated event with lots of opportunities to network and some great presentations throughout the day. While I enjoyed some excellent shows put on by Marketo, BrightTALK, and Xerox, my favorite part of […] ...more