Om My Disruption

Om My Disruption

Two quick stories have my thoughts this week. Mad Men ended its eight-season run last Sunday. In a wonderfully poetic note, Don Draper finally had his truly disruptive moment. (Warning: There be spoilers ahead.) In one scene, Don Draper is talking with Stephanie, the only remaining daughter of Anna Draper. (Yeah, it’s complicated if you […] ...more

Memorial Day Content Marketing Roundup

Memorial Day Content Marketing Roundup

themoderatevoice.com Memorial Day is just around the corner. While we are jumping for joy at the three-day weekend ahead, it is also a time to remember those men and women who have served our country bravely and especially those who we have lost their lives in the line of duty or whose lives have been […] ...more

3 Ways to Make your Content Marketing Stand Out Feat. Rihanna

3 Ways to Make your Content Marketing Stand Out Feat. Rihanna

As usual with celebrities, everyone is sounding off on Rihanna’s voluminous yellow dress and Sarah Jessica Parker’s flammable hat from the Met Gala event held last Monday. The internet promptly exploded with funny memes, which just kept people talking about them on social media. They say there’s no such thing as bad publicity, right? (Even […] ...more

EContent’s Trendsetting Products of 2015

EContent’s Trendsetting Products of 2015

PublishThis, the only enterprise platform powered by the industry’s most advanced semantic content discovery, curation, and publishing technology, has been named in EContent magazine's 2015 Trendsetting Products list. Compiled by EContent's editorial staff, the list of 70 products and platforms were selected based on their unique offerings and importance to digital publishing, media, and marketing.


"I rely on dozens of tools every day to get my job done. We all do, but tools are especially important in the digital media industry," said EContent editor, Theresa Cramer. "Whether you are in need of a content management system to control your digital experience or an analytics tool to tell you how you’re doing, you need the right tools at every step of your journey. Congratulations to all the companies that rose above the rest to be named to the second annual EContent Trendsetting Products List."


Matt Kumin, CEO and Co-Founder of PublishThis, said “PublishThis continues to add new customers from enterprise publishers like Fox Sports, Meredith Agrimedia, and Haymarket as well as forward-thinking brands like Sage, Nutrisystem, and Gorilla Glue because we are helping companies deliver on their revenue goals while making their teams more efficient. Whether it is driving 250% increases in revenue, flipping their social and newsletter clicks from third-parties to their own pages, or helping them massively increase the amount of quality content they produce, PublishThis has become the content middleware of choice for smart brands and publishers looking to meet the challenges of today’s fragmented, multi-device market and build real relationships with their audience of customers.”


PublishThis is honored to be recognized a second time on EContent's Trendsetting Product list.

The tools available to us are pushing new limits. Here at EContent, we turned to our inboxes, our coverage, and our contributors to find out what those trendsetting products are in 2015. We hope that you find these tools as interesting and as potentially helpful as we do!

...more

New Content Launches with PublishThis

New Content Launches with PublishThis

Our customers are awesome. You may say that since we’re from L.A., we think everything is awesome but, no, these PublishThis customer launches deserve that description! Both brands and media companies are using our Big Content solution to scale their team’s content production to help them deliver on their goals. We just want to congratulate […] ...more

Building An Audience For Your Content Marketing: A roundup of good advice

Building An Audience For Your Content Marketing: A roundup of good advice

To paraphrase the old expression, if your Content Marketing gets lost in a forest and no one sees it, did it really happen? Simply, it might as well not have happened. You connect with 0% of the customers and prospects don’t see your content marketing, regardless of its quality. In this way, quantity can also […] ...more

Content Success Isn’t A Destination

Content Success Isn’t A Destination

Many organizations want to know how to get good at content. I’ve recently done a little work for one such organization, a high-tech consumer-focused company. I was one of a long line of advisors – including at least two analyst firms, a consulting firm, and a digital agency – to suggest that this company merge […] ...more

Spring Cleaning Your Content Marketing Strategy

Spring Cleaning Your Content Marketing Strategy

Spring is officially here, even though it may not feel like it for many. Even after a very cold February, it won’t be long before everything thaws and we make our way into Summer. Spring is a great time to clean up accumulated clutter in your home or office. That means more than just paper; it’s also […] ...more

AOP Partners With Leading Content Platform PublishThis To Bring the Freshest, Most Relevant News to AOP Members

AOP Partners With Leading Content Platform PublishThis To Bring the Freshest, Most Relevant News to AOP Members

PublishThis is excited to partner with the Association of Online Publishers in the UK to bring the best industry news to its members. Many AOP UK members are already working with PublishThis on their own web sites, newsletters, and social updates. AOP UK joins the many trade associations working with PublishThis, including the Association of Business Information and Media, the Content Council, Digital Content Next, and the Mobile Marketing Association.

AOP and PublishThis have announced a new partnership for 2015 that will allow the AOP to use PublishThis' industry-leading content discovery, curation, and publishing platform to populate the AOP's news page and other channels. Tim Cain, Managing Director of the AOP said, "Partnering with PublishThis will allow us to monitor our industry, bring the ...

...more

Action Reduces Fear – Wisdom from Content Marketing Institute’s Robert Rose

Action Reduces Fear – Wisdom from Content Marketing Institute’s Robert Rose

The Intelligent Content Conference was last month – an overwhelming success. We had great speakers, amazing attendees (I continually learn so much from this group), and beautiful weather in our host city of San Francisco. Over and over, I heard about the challenge that many organizations face in transforming the way they treat content as a […] ...more