PublishThis in the press

ClickZ | March 4, 2014

5 Things Hollywood Can Teach You About Better Content Marketing

It’s the end of the movie year here in Los Angeles and the studios are calculating their successes and losses from the content they created last year. While not everything is always a big hit, one thing is clear: Hollywood has their content creation process down to a science, even if they make it feel like an art. They may be storytellers, but there are a lot of smart techniques they’ve developed to maximize the success of their product that work well for content marketing. These five Hollywood marketing tips can help your efforts be blockbuster-worthy.
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Mashable | February 5, 2014

The Important Lesson in Netflix’s Hyper-Categorization

Too many content marketers simply aren’t planning a detailed, thoughtful way to organize their content before they dive in and start producing content. Without having properly segmented their audience or figured out how their existing content should be organized for reuse, they are hiring internal writers, licensing content that may be well-sourced but not specific to their needs, and bringing in freelance content creators without a plan in place to ensure their audience will even find what they publish.
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ClickZ | February 4, 2014

Content Marketing, Netflix, and the Scent of Content

Amplifying the “scent” of your content through a unique taxonomy helps end users find your content through any route that is relevant to their current goals, enabling more impulse consumption through rapid and cross-linked discovery.
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ClickZ | January 7, 2014

7 WINNING CONTENT MARKETING RESOLUTIONS FOR 2014

The most influential voices in the industry appear to agree: 2013 was a big year for content marketing. With more companies shifting away from online advertising banner ads and looking for more effective and authentic ways to connect with customers, smart marketers turned to a number of content marketing strategies and tactics highlighted by industry thought leaders such as Joe Pulizzi, Michael Brenner, Robert Rose, and Ann Handley. They and others emphasize how brands can better engage and delight customers with content.
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ClickZ | December 10, 2013

WILL CONTENT MARKETING’S FUTURE LOOK MORE LIKE LINKEDIN PULSE?

When LinkedIn acquired Pulse earlier this year, it was obvious they believed they could improve the way they deliver content to their users. LinkedIn Today already provided a custom content experience based on what the social network could cull from each user’s connections, groups, follows, and likes. But Pulse’s deeper social interactions are taking LinkedIn’s efforts to tailor content to a user’s specific needs to a whole new level. LinkedIn knows that if it delivers business professionals the information they need, more frequent use will push each user further towards their premium services.
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ClickZ | September 23, 2013

OPTIMIZE CONTENT MARKETING FOR CONVERSIONS AND BRAND CREDIBILITY

It’s standard practice in content marketing to say ‘brands must act like publishers’. But many brands ask: What kind of publisher? The New York Times? The Huffington Post? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy for their business. Simply put, what kind of publisher do you need to be?
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ClickZ | August 20, 2013

HOW TO CREATE A REAL-TIME BRAND NEWSROOM

Brand newsrooms are all the rage. Numerous brands like Coca-Cola, Verizon, Intel, and American Express are investing in large digital operations that look more and more like media companies. As brands make the shift from selling their products and services via paid advertising to engaging and entertaining their customers through content marketing, the question for most brands is not “Should we?” but “How should we?”
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MarketingLand | August 20, 2013

THE AUDIENCE IS THE ARTICLE: A CHANGING BALANCE OF POWER IN PUBLISHING

Marketers are now in the business of making media. By definition, they create a media product and publish or broadcast it out to attract and engage an audience. The medium they choose to publish in defines their message. But, there’s a shift of power happening with that one-to-many broadcast model — one in which the content consumers have gone from passive readers to active participants.
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ClickZ | July 23, 2013

CONTENT MIXOLOGY 101: A PRACTICAL GUIDE TO REAL-TIME PUBLISHING

Publishing at the scale needed for today’s real-time readership can be daunting, particularly if you rely solely on content written by your team. Although original content has many benefits, it is expensive and time-consuming. Some publishers hesitate to use external content; they feel that including other sources will weaken their audience hold. But you can turn this perceived weakness into a strength with content mixology. Like the mixologist who adds a variety of ingredients to create an amazing cocktail, top content strategists know that the right mix of content balances speed, depth, format, and coverage that today’s consumers demand.
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MarketingLand | July 23, 2013

PUBLISH WITH PASSION: LET YOUR CONTENT FIND AN AUDIENCE

There’s a great expression sometimes used in business: “A camel is a horse designed by committee.”
I don’t have anything against camels, of course, but I do agree with the underlying sentiment: well-intentioned content and advertising campaigns can go awry when the companies executing them have lost sight of their original purpose.
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ClickZ | June 25, 2013

CONTENT AND THE ALWAYS-ON MOBILE MILLENNIALS

Any study you consult will show that while U.S. Internet usage is nearly ubiquitous, the mobile segment dominates all digital activity today. This is true of most age groups – but even more so for some, including Boomers, Gen Xers, and extraordinarily so, the Millennials. If Millennials are your target audience, you must have a mobile content development strategy specifically to engage and satisfy this audience with its unique preferences. A high-quality presentation of your content via mobile is vital. This presentation is some blend of visual stimuli, interactivity, localization, and call for input – as well as, of course, constant consideration of the interplay of social and mobile.
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iMedia Connection | June 6, 2013

WHY MOST CONTENT MARKETING IS BACKWARDS

A website as a single-platform business is an expired business model. To thrive today, businesses must expand to cross-platform content marketing management in the same way that they manage their media or communications operations.
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MarketWatch | June 3, 2013

PUBLISHTHIS LAUNCHES WORDPRESS PLUGIN AND ANNOUNCES PARTNERSHIP WITH WORDPRESS.COM VIP

LOS ANGELES, Jun 03, 2013 (BUSINESS WIRE) — Today PublishThis(R) announces the launch of a powerful new WordPress Plugin and partnership with WordPress.com VIP to become a Featured Partner and more seamlessly deliver all of the benefits of the PublishThis(R) Content Marketing Management System to WordPress.com VIP and WordPress clients.
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